4 Things the White House Blog is Doing Right


Whether you are a fan of the current White House Administration or not, there is little debate that the White House blog has done a great job when it comes to their online presence and strategy. There are several things the White House blog is doing right that other bloggers can emulate, which will hopefully translate into more traffic and better engagement.


The White House blog has a lot of great written content, but it also ties that in with a variety of media mediums that help illustrate its point. This includes embedding YouTube videos and SoundClouds (like the one below that they did of one of President Obama’s speeches), as well as including a lot of photos.


Screenshot taken 12/12/2013 [Read more…]

President Obama Uses Facebook To Combat Bullying With Exclusive Video

President Obama Facebook Page

President Obama Facebook PageWith new cases of bullying grabbing national headlines in what appears to be a weekly news ritual, President Obama has decided to take a moment to send a message that it’s not okay to bully and he has chosen to use Facebook to deliver that message alongside first lady Michelle Obama.

In an exclusive Facebook video, President Obama has released a special promotional video that talks about the White House Conference on Bullying Prevention which is scheduled to take place on Thursday.

The President at times tries to keep the conversation light but on point, telling viewers he won’t bug them for a friends request but that while “This isn’t an issue that makes headlines every day, but it affects every single young person in our country.”

President Obama also talks about how bullying has increased in reach with cyber-bullying entering every aspect of life from school, to home, to phone to internet.

The partnership between Facebook and the White House makes sense as both organizations have tried their best to combat the growing issue of cyber-bullying, including a “safety page” and “safety center” being setup on the world’s largest social network, while the White House offers “StopBullying.gov.” [Read more…]