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October 23, 2012

iMessaging Dominates Carrier Text Messages, Users Send 300 Billion Texts In 12 Months

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iMessage SystemUsers may be flocking to Facebook’s mobile app but when it comes to chatting over smartphones Apple’s iMessaging is dominating the market for direct to user messages.

Research firm Ovum estimated in a recent report that over the last year iMessaging has been responsible for 300 billion text messages over the 12 months since its launch.

If those numbers are correct that could mean a loss of $13.9 billion in carrier SMS revenue.

Ovum did not explain if the revenue loss is based on SMS rates outside of a monthly plan or if they include an estimated per month subscriber cost. read more

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