In the world of online media, many websites with great content face a dire problem: writing great headlines. Sadly, thousands, potentially millions of blog posts go relatively unnoticed because of a boring, or unresponsive title. I liken a blog post to fishing: your site is the rod, your content is the line, and the hook is your headline. Without a solid hook, you can’t capture the fish, i.e. grab people’s attention.
There are several great ways to go about writing great headlines which we’ll dive into, but there are also bad ways. While link-baiting can be done correctly, it often comes off sleazy, and deceptive.
Your goal should not be to gain attention for the sake of increasing pageviews, and racking up ad dollars. It should be to gain attention because you are an authority, and a reliable source of awesome content. The success, although not arriving as fast as most of us would like, will come. [Read more…]