I’ve been at this blogging thing since before 1994 and faced many a time staring at my computer with dread. Not again. Honestly. Ain’t nothing left to say. It’s all been said before. And I said it. Tank’s empty. It’s boring. I’m bored.
A blog calls to you, begs you to feed it. Your readers want your words, and the need must be fed. What do you do when you can’t think of anything of value to add other than what you ate for lunch?
A couple years ago, when blogging was still in its infancy, a post title like this was fairly common, along with titles such as: read more
Do you personalize your blog? Personalization is a common theme in marketing, in a “Hi Firstname” way, but seldom outside of personal blogs, do people think about how they can personalize their content. read more
It seems that the rest of the world is waking up to the fact that stolen content is big business. Within the past two years, there are a variety of services you can use to track where your online content has gone, report and stop it. A new project is underway called the Fair Syndication Consortium that might put a dollar amount on that stolen content, paying you for others abusing your content. read more
In my daily scavenger hunt for good reads and interesting stories, I came across two stories by Nicholas Carlson. He used to write for Gawker Media’s Valleywag, now defunct in effect and the brand is now a part of the main Gawker site. These days he’s on Silicon Alley Insider, and by the looks of it he’s having a hard time transitioning in the eyes of the readers. read more
A 2008 survey conducted by gooseGrade, a crowdsourcing editing tool for bloggers and social media content creators, tried to find out how much consumers of new media content really care about typos and factual mistakes. (See TechCrunch’s database entry on gooseGrade.)
The survey had 175 respondents and resulted in data such as the following: read more
Officials of the Quezon City Science High School (QCSHS) recently suspended four students who allegedly posted a blog that criticized the school’s principal.
The concerned blog … contains articles and photographs against Sadsad’s policies and person as well as the students’ gripes over irregular lunch hours and required subjects, among others.
The personal attacks against Sadsad in the blog even included violent declarations such as “Sadsad must die.”
While much of the students’ blog postings are on locked Multiply accounts–meaning they not for public consumption, but rather accessible to friends only–the Star cited another Multiply account as subject of the controversy.
I’m not taking sides on this issue yet. For all I know, the students’ gripes might be valid. But i usually get taken aback when people overdo it when they air their gripes online–especially if one resorts to personal attacks. This often results in a knee-jerk reaction, which can similarly be personal in nature. As bloggers, are we becoming a community of whiners? And because of this, are other people becoming overly defensive and over-reacting whenever they are attacked online? And why do we resort to ad hominem attacks?
On some forums and sites that I manage, I have experienced being on the receiving end of personally-directed attacks, too. Some are through private emails, some through public comments. Sometimes the argument gets lost in the midst of name-calling, swearing, and typing in all caps (probably the worst of ‘em all, eh?).
Then again, there’s a difference between launching an attack on one’s person and the recipient’s taking a valid argument too personally. But whether it’s one thing or the other, the perception of people reading rabidly-written complaint blog posts might not be too good. read more
There comes a time in a blogger’s life when time for writing is a bit too sparse, and you can only post once in a while. And one mistake that most bloggers make is to do those “I’ve been busy …” and “Sorry I haven’t posted much lately …” posts, or something to that effect, where you detail practically everything that makes you busy, to the extent that you miss the point of your post, and focus only on why you weren’t able to post for the past few days/weeks/months.
I’ve been reading through Stephane Grenier’s Blog Blazers (my review at Performancing) and one of the common blogging mistakes cited by the interviewed top bloggers was exactly this. The point is that if you’ve been busy, then you shouldn’t have to explain yourself. Just write. Just publish. Just blog.
David Ogilvy, in what is perhaps one of history’s greatest understatements, referred to himself plainly as an “advertising man”. The truth is that, in many circles, Ogilvy is though of, even today, as the advertising man, an idol in an industry where egos often run very high.
Though he first retired over thirty years ago, his writings and teachings are still standard reading for college students today. Over the course of his 40-plus year career he helped create many of advertising’s most famous print ads, he founded Ogilvy and Mather, an advertising agency is still thriving today, and he wrote two books that are still relevant today.
Ogilvy was known for his laser-focused efforts on creating ads that “make the cash register ring”. Though his approach was not as “creative” as others in the field, it was very effective. His ads also tended to favor longer body copy, including at least one ad that contained some 10,000 words. In fact, Ogilvy’s first book, “Confessions of an Advertising Man” was originally written as a lengthy piece of direct marketing, mailed out to prospective clients.
Though Ogilvy died in 1999, he left behind a powerful legacy and one that any writer, no matter the field, can glean something from. Even today, in the age of the Internet, his philosophies, Ogivlyisms and rules remain just as effective today as they did forty years ago.
What are some tips Ogilvy has to teach bloggers, here is just a sample. read more
Right as I throttle down my guest posting to the lowest in my blogging career it seems guest posting is gaining steam.
This is because it’s not just traditional bloggers who are realizing the value of guest posting, but marketers, SEOs and other webmasters. Rather than looking for profile and personal brand building, these folks are using the tactic for growing their traffic and links. read more
My handwriting sucks. I’m sure of it. I sometimes can’t even read my own notes. It’s worse than doctors’ prescriptions. One of my elementary school teachers even likened it to chicken scratchings on the ground.
It all started when I was in preschool. Being the obsessive-compulsive kid I was, I always used a ruler to straighten the lines of my letters. I loved it when I wrote those I’s, T’s, X’s and other letters with straight lines. When there were curves, I even used the rounded edges of coins just to make ‘em nice and round.
I had nice, straight lines, and nicely-shaped curves. But my teacher kept scolding me because I was always the last to finish writing works. And so I was forced to learn how to write without guides. And without these, my handwriting really deteriorated. My hand easily got tired, I had sweaty palms, and while I’m right-handed, I wear my watch on my right wrist, adding to the strain.
Meanwhile, I had my first experience with computers at ten, when we had our first PC-XT compatible at home. That really changed things, because I quickly became very adept at computing. I often topped my school’s computer classes. I typed the fastest. I encoded and finished programming works easily. read more