January 30, 2013
YouTube viewers may soon discover that some of the premium channels they like fo follow will cost them money to view. According to Jason Del Rey of AdAge, select YouTube channels will be placed behind a paywall in 2013.
According to Del Rey:
“YouTube is prepping to launch paid subscriptions for individual channels on its video platform in its latest attempt to lure content producers, eyeballs, and advertiser dollars away from traditional TV, according to multiple people familiar with the plans.”
The channel paywall content will range in price from $1 to $5 per month.
YouTube is said to have reached out to certain channel producers to gauge their interest in the program and to encourage application submissions for the new paywall product.
The idea of a YouTube payment platform shouldn’t come as a surprise, in 2012 a rep for the video platform revealed:
“We have long maintained that different content requires different types of payment models. The important thing is that, regardless of the model, our creators succeed on the platform and viewers find more content to watch. There are a lot of our content creators that believe they would benefit from subscriptions.”
Are you willing to pay for premium YouTube content via certain channels?