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December 15, 2014

The Power of Video Content Marketing

The surging popularity of videos has been increasingly palpable as more website owners use this format to publish their content. If you’re not using this media channel to create and distribute content for your website, you’re missing out on this valuable traffic resource. According to eMarketer, 52 percent of web traffic comes from videos, with 72 percent of website visitors watching these videos as reported by the New York Times. Video-sharing giant YouTube gets over one billion unique visitors on a monthly basis. As you can see, the numbers are staggering, making video content marketing a very effective method to drive traffic to your website.

Video Content Marketing

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March 26, 2014

Your Blog Needs Its Own Video Channel – Here’s Why You’re Missing Out on Your Success

Blogging has evolved over the years from simple text based posting by hobbyists sharing their passions. It’s now a powerhouse tool for reaching billions of readers worldwide using ideas and discussion to change world views, challenge norms and sell products. As we go with the flow of the blogosphere we continuously look for ways to make our own messages stand out from the rest and gain special attention and traction. In this day accomplishing this and increasing website traffic is a difficult task as competition becomes stiffer and readers’ attention spans become microscopic.

Video blogger

There is one medium able to hold the attention of this fast paced age and that’s video. The rise of video blogging has been a slow one but we’re seeing where many “vloggers” who took early advantage of sites like YouTube and Vimeo, are both rolling in the dough and enjoying rich experiences with their audiences. Online video has already started replacing cable TV viewership with more time being spent online. read more

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November 15, 2013

Are You Varying Your Content Enough?

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Vary your blog content

Blogging is something most people start for fun or to share what they know with others. However, blogging is somewhat of an art, that takes constant variation in care in order to make it successful. One of these variations is the length and type of your blog content.

Your blog posts should go beyond daily posted 300 words; by incorporating infographics, audio and video, and longer, more in-depth posts you will make your blog more entertaining to read. This can increase time spent on your blog and reader retention rate. read more

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October 4, 2013

Creating Killer Videos with Amy Schmittauer

Creating Killer Videos with Amy Schmittauer

Creating great videos may not be easy, but Amy Schmittauer makes it look easy. President of Vlog Boss Studios, an agency specializing in video content marketing, Amy has also created a following on YouTube where she talks about social media, marketing and more.

What advice would you to give to someone starting video, and getting over the fear of being on camera?

It’s so much easier to talk to people directly right? Stop thinking about the lens, and start thinking about your audience. Picture one person that you would be sharing this information with, and speak to them. It’s a completely different feeling when you have the mindset that you’re helping someone with your content versus just being another recording on the Internet.

Your videos on Savvy Sexy Social are very entertaining. How do you keep people’s attention in an age when attention spans are spread so thin?

I inject a lot of personality in my videos. That’s the best way to start. If you think you can grow in this medium by being just another talking head, you have another thing coming. So people know exactly what I’m like in the real world because I’m not putting up a rouse for my videos. I also pay a lot of attention to my analytics, and my audience retention. Anything I can do to keep my video flowing quickly with non-stop information, and entertainment so they are only watching as long as they need to, increases my ability to build a relationship with them. You’ll rarely hear a pause or an “umm” because I do a lot of cutting, so we’re constantly going from point to point. There is no downtime in my videos. read more

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March 8, 2013

YouTube ‘One Channel’ Redesign Now Available For All Users

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YouTube One ChannelIn February 2013 Google showed off its newest feature, the YouTube One Channel. The design was created to give YouTube pages a Google+ profile page feel. The new design brought with it a featured banner at the top of the page, and a trailer video for visitors that have not yet subscribed to a creators channel.

The YouTube One Channel platform was released in beta but is now available to all YouTube users.

Speaking about the new release product manager Jeb Havens writes on the YouTube blog:

“The main focus of this update is to make your new channel look great on browsers across all screens and devices.  It will also help you convert more visitors into subscribers with a slot for a channel trailer, and you can customize how you organize your videos and playlists so it fits your programming strategy.” read more

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March 5, 2013

Spotify’s Newest Competitor Is YouTube

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YouTube MusicYouTube is rumored to be preparing a new music streaming network that would rival industry leader Spotify.

According to Fortune the video sharing website wants to provide free songs mixed with advertisements or the option to hear song without ads for a monthly fee. Spotify currently offers ad free listening for $4.99 via Desktop and $9.99 via mobile devices.

To add value to the service Google is expected to add a digital locker at Google Play for Android. By adding the extra option the company can round out its music services for different types of users, thus creating an online experience that provides more benefits to customers.  read more

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February 15, 2013

Tokyo’s New YouTube Production Facility Receives A Sneak Peak [Video]

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Tokyo Youtube StudioEarlier in the week YouTube announced the launch of its first YouTube Spaces production facility in Tokyo. That facility is now being shown off in a new YouTube video.

The video platform already runs production facilities in Los Angeles and London.

YouTube Spaces are meant to provide top notch YouTube content creators with the facilities they need to produce high quality content.

Receiving access to the Tokyo studio requires filling out an application. Content providers chosen to use the facility receive three months of access.  read more

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February 6, 2013

Amara Delivers Crowdsourced YouTube Captioning And Translation

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Amara

Amara has announced a new platform that allows YouTube publishers to crowdsource subtitles and translation for their published videos.

Amara.org proved its own proof of concept in 2012 when the KONY 2012 video was translated into more than 20 languages and subtitled in less than 24 hours.

More than 300 users have already signed up to use the program.

To use the program YouTube account holders sync the platform with Amara and then invite viewers to add their own captions and translate videos. read more

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January 31, 2013

Lady Gaga Loses 156 Million YouTube Views

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Lady GagaWhile superstar Pop Singer Lady Gaga may be one of the biggest draws for YouTube views, her views dropped quite a bit on Wednesday.

According to NME the super star singer watched as YouTube removed 156 million video views from her account.

In December 2012 content network VEVO reduced many major artist account numbers by nearly 2 million views, however Lady Gaga escaped that first major view count purge.

The views were invalidated after YouTube officials discovered that many of Lady Gaga’s views were the result of hackers who artificially inflated site numbers.  read more

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January 30, 2013

Kid Snatching Eagle Video On YouTube Will Pay For Real Scholarships

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Eagle snatches Montreal toddlerLast month a group of students at animation and design school Centre NAD in Montreal posted a YouTube video of an Eagle as it snatched a baby and nearly carried it away. The video was originally thought to be genuine but was later revealed to be a hoax.

Now the school has announced that profits from the videos 41+ million pageviews will go to fund a scholarship fund for animation and design students at the school.

NAD spokesperson Claude Arsenault did not reveal how much money was raised by told Mashable:

“It will likely be divided into several scholarships aimed at recognizing excellence in our undergrad students.” read more

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