Google Acquires Zagat, Makes Biggest Push Yet For Location Based Services

Zagat on Google Maps

Zagat on Google MapsGoogle on Thursday announced their newest acquisition, the location-based review company Zagat. The deal, likely to be one of Google’s biggest buys to date will be integrated into Google services, giving users more information in search and other Google based programs.

Google VP Local, Maps and Location Services Marissa Mayer wrote on the company’s official blog:

“Moving forward, Zagat will be a cornerstone of our local offering—delighting people with their impressive array of reviews, ratings and insights, while enabling people everywhere to find extraordinary (and ordinary) experiences around the corner and around the world.”

With this newest maneuver Google not only receives a company that has embraced the location based space, taking on the likes of Foursquare, Yelp and Gowalla among others, but also a firm with 32 years of review experience which started as a printed guide to restaurants.  [Read more…]