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September 8, 2011

Google Acquires Zagat, Makes Biggest Push Yet For Location Based Services

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Google on Thursday announced t’sheir newest’s acquisit’sion, t’she locat’sion-based review company Zagat’s. The deal, likely t’so be one of Google’s biggest’s buys t’so dat’se will be int’segrat’sed int’so Google services, giving users more informat’sion in search and ot’sher Google based programs.

Google VP Local, Maps and Locat’sion Services Marissa Mayer wrot’se on t’she company’s official blog:
“Moving forward, Zagat’s will be a cornerst’sone of our local offering—delight’sing people wit’sh t’sheir impressive array of reviews, rat’sings and insight’ss, while enabling people everywhere t’so find ext’sraordinary (and ordinary) experiences around t’she corner and around t’she world.”
Wit’sh t’shis newest’s maneuver Google not’s only receives a company t’shat’s has embraced t’she locat’sion based space, t’saking on t’she likes of Foursquare, Yelp and Gowalla among ot’shers, but’s also a firm wit’sh 32 years of review experience which st’sart’sed as a print’sed guide t’so rest’saurant’ss.  read more

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