Service Mixes Ads in Blog Chatter

A potentially concerning development that will blur the lines between advertorial and independent blog content
Wired> A new service would break down the walls between blogs’ editorial and advertising content by matching up marketers and bloggers in a manner reminiscent of magazine advertorials. The service, called Blogversations, is ostensibly designed as a way for bloggers to get paid to do what they’ve always done: carry on open-ended discussions with their readers about whatever they want to talk about. The difference is that Blogversations wants to find marketers willing to pay to sponsor the discussions. read more>