Qumana Software Inc. has officially launched an upgrade to its program, Qumana, which combines Qumana’s blog publishing tool with a keyword advertising program at Oxford & York’s conference, “Media, Communications & Technology – In the Age of the Blogger.”
“Online advertising grew 26 percent in the first half of this year to reach $5.8 billion, according to the Interactive Advertising Bureau (IAB). By the end of 2008, this market is expected to reach over $20 billion,” said Qumana CEO Fred Fabro. “Pair this with 20 million blogs, and 70 million readers of RSS feeds, and the market becomes attractive,” he added.
“With Qumana, a blogger can choose which keywords best represent the editorial message of the blog post, or the target audience. With one click they can embed an ad from our network that best relates to that content — these ads flow from blog post to RSS to email. With tight relevancy of advertisement to content and audience, and expanded audience, the result is higher click-throughs and happier advertisers,” said Fabro.