Yahoo’s brand universe, because niche ads pay more
PaidContent let’€™s me know that Yahoo is planning a series of niche websites, you know, where the hot trends are. Apparently we’€™re talking more than 100 new niche sites about things we all think is new and hot.
Like the Nintendo Wii, the first one it would seem. Clean and sober, with a nice Flickr integration-thingy on the front, as well as links from del.icio.us I’€™d reckon. They’€™re using their obvious channels to deliver content to the site, and will most likely do that in the future as well.
This is a good move; Yahoo’€™ll make more money this way. Niche targeted ads pay more, and Yahoo will get the advertisers. ‘€˜Nuff said, really.
Thord Daniel Hedengren is a designer, writer, and blogger, and also the former editor of The Blog Herald. He used to be a hotshot in the gaming industry in Sweden, but sold everything and went International. Most recently he wrote a book called Smashing WordPress: Beyond the Blog, and does loads of kickass design.