Hi, welcome to Sunday Morning SEO. This is a new guide about search engine optimisation, or SEO for short. If you want to improve your rankings and increase your search engine traffic, tune in on Sunday mornings. My name is Dee Barizo and I’ve had experience as a full-time search marketer. This morning we’ll look at keyword research.
Keyword research is one of the fundamental activities in SEO. Many bloggers consider this activity to be tedious, but here are two quick and easy ways to find traffic generating keywords for your posts.
To illustrate these methods, let’s pretend you’re a sports blogger. With the NBA All-Star Game coming up in one week, you plan on publishing a couple posts about it this week. You expect a lot of basketball fans to be searching Google for information about the game. Therefore, you want to figure out the keywords that they might use and insert those keywords in your content. [Read more…]