Despite the fact that blog platforms like Blogger and WordPress are moving away from CAPTCHA’s (aka those silly puzzles that verify whether you’re human), it looks like one company is trying to make CAPTCHA’s cool again by helping bloggers profit off of every word typed.
ADSCAPTCHA’s™ innovative Pay Per Type™ platform creates profits from CAPTCHA technology. Instead of paying for CAPTCHAs, website owners and developers can make money from every ADSCAPTCHA™ that is typed in full. That’s 280,000,000 opportunities – and counting – every day. […]
The ADSCAPTCHA™ model links advertisers, website owners and web developers so that everyone benefits. Website owners & developers get high-level internet security and a share of advertising revenues. Advertisers gain the most powerful marketing tool available today, customized to their targeted audience and budget. The ADSCAPTCHA™ experience for the user is more fun and more meaningful than standard CAPTCHAs, which means it is a powerful opportunity to “capture” the target audience. (ADSCAPTCHA.com)
Although ADSCAPTCHA is not the first to envision merging word puzzles with ads (as Confident Technologies is also attempting to do this), they probably will not be the last which means that bloggers will soon be arguing whether CAPTCHA’s are still relevant (now that there is money on the table).
Since there seems to be a loyal fan base devoted to CAPTCHA’s (note: I use to be one until I encountered Akismet by WordPress), here are a few reasons why bloggers should (and should not) use CAPTCHA ads for their blogs. [Read more…]