Twitter Promoted Tweets Will Target Similar Ads You Saw On TV

Twitter is launching a new ad type that will target similar ads TV viewers have recently watched.

On Friday, the social network said it will offer targeted promoted tweets to users in order to provide a well rounded ad experience.

According to Twitter:

“Synchronized Twitter and TV ad campaigns make brand messages more engaging, interactive and measurable.”

Thanks to its acquisition of Bluefin Labs, the micro-blogging service now has the ability to closely monitor shared content in order to gain a reference point for television programming. The program works even if a user doesn’t explicitly reference the name of the TV show they just watched.

The program works by using what TV ads a user just saw and then targeting promoted tweets around the same product.

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For example, if you see a commercial for Dr. Scholl’s inserts, you may find yourself staring down a promoted tweet for the same product.

Twitter is testing the TV ad to promoted tweet platform with only a handful of companies in the United States.

If the test markets for the product are successful, we will likely begin to see across medium ad targeting on a more regular basis into the future.