Never before in history has the potential of commerce been so ripe and rich with Billion dollar possibilities for marketers. Social media has given us unprecedented reach and influence on international markets and given rise to tools that make delivering the right products to consumers a win-win experience. There’s glory everywhere and everyone wants a piece of the pie and is ready to do all that it takes to achieve victory. More businesses are realizing the benefits of social media and online marketing and budgets and teams are transformed.
However, as usual, there are a few problems that seem to be holding back the average online marketer. And as we’ve witnessed time and time again, in the words of Gary Vaynerchuk, “marketers ruin everything.” As he explains in the video below and the one here, we certainly have the wrong approach. [Read more…]