Outreach, relationship and community building are vital parts of growing any audience, online or off, for profit or hobby. To evoke any response from visitors to your site or consumers you have to be able to serve, prove trustworthiness and provide value at all stages of a lasting relationship. That is why collaboration is so powerful and social networks, for the most part, have been so successful because their functions rely on what drives human beings to action; building relationships. A majority of the most successful blogs and businesses in the current new media age have one thing in common and that’s a focus on serving their community while embracing and collaborating with peers to increase the value of their content within their niche. An approach focused solely on self gain won’t last for the long run since relationships are not built by taking but giving.
Archives for September 2014
Editor’s note: This post was written by Tim Soulo, who calls himself an MMA marketer (which stands for “Mixed Marketing Arts”) and his focus is tactics and strategies that bring you either money or clients. Make sure to visit his personal blog at: BloggerJet.
Get tons of traffic from Twitter
How come Twitter is so simple and yet every social media expert on the planet tries to make it look so complicated?
Twitter marketing is not a rocket science, and obviously you don’t need a PhD to run your Twitter account, right?
However, many bloggers seem to misunderstand how Twitter works and as they try to milk it for traffic they end up doing totally ineffective things: change their profile picture 3 times, order a custom twitter profile design, and rewrite their twitter bio twice a week. But all of that doesn’t help. [Read more…]
Everyone wants to become an influencer in his niche. We all know that can be a difficult feat, but the next best thing is to have a direct connection to an influencer. There are many ways to achieve this – via Twitter, Facebook, or direct email.
The issue here is that being an influencer inherently means that they are very busy people. They get countless tweets, DMs, PMs, emails, and what have you. What chances do you have of an influencer actually opening your email, much less reading it, no matter how cool or important your message may be?
If you don’t put some thought and effort into your email, then expect no reply at all. If you want your email ignored by influencers… [Read more…]
Editor’s note: This post was written by Kevin, an account director at Online Rep Management. He has been working in internet marketing and public relations for over 8 years. Kevin got his start working online in SEO, link building, and some affiliate marketing. Kevin is most passionate about helping good brands become online entities. Read more on Google+ follow Kevin on Twitter!
The relationship between reputation and brand is so tightly knit, it is difficult to separate them, or know where one ends and the other begins. Like love and marriage, it is difficult to have one without the other. Unlike the chicken and the egg, we are pretty sure which comes first.
Before a company can develop a meaningful brand, it has to garner a positive reputation from a loyal base of consumers. There are a number of factors that go into building a brandable reputation. Here are just a few. [Read more…]
Although it’s pretty much unlikely that any high profile hacktivists are going to be targeting your website via a Distributed Denial of Service (DDoS) attack anytime soon, that’s not necessarily grounds for sitting back relaxed and complacent without a backup / protection plan. DDoS attacks are becoming more prevalent and much easier to execute thanks improvement in technology, bandwidth and accessibility to tools and information on how to do it. We continue to see big brands like Sony get brought down momentarily by these attacks, and even the CIA’s website suffered this pain in 2012. It’s a serious threat.
For clarification, DDoS attacks happen through an overpowering of numerous computers, usually through the use of bots, that continuously send traffic to an IP address or website. As simple as this might seem, the effects can be brutal to a website. What’s worse is that the typical common security protocols that are set up to defend against hacking and intrusion just don’t work against DDoS attacks and taking matters into your own hands, whether it’s through WordPress security plugins or code tweaks and improvements are not sufficient. [Read more…]
Certain contemporary companies have given up the idea of selling their products only in stores, or they’ve chosen to market only through one or two exclusive retailers. You might think this limits physical exposure and pose a restraint to growing sales, but this has not always turned out to be the case.
In fact, this approach saves money, increases engagement, and for not a few firms, ultimately improved the bottom line. [Read more…]
Did you know that, according to research, 83% of users expect websites to load in 3 seconds or less, but the median load time of the top 500 eCommerce websites is 10 seconds?
It’s no wonder that the Internet is full of trolls, comment spam, and generally unhappy people: everyone’s disgruntled from waiting for websites to load.
Faster websites make more money, have happier users, and boast higher conversion rates than slower ones. You can see all the research in the infographic below: [Read more…]
You do have time to blog if you play your cards right. Blogging is one of those things that sounds easier than it is. If you’re starry eyed from the idea of monetizing your blog and enjoying passive income, or making millions like one of the rare YouTube sensations, it’s time for a reality check.
Yes, you can make a decent living as a blogger but it takes a lot of time, skill, and commitment. However, the “time” part is what a lot of people struggle with. [Read more…]
Every marketer , writer and business person is searching for the potent secret formula for creating content that ensures virality and mass consumption to increase sales. We’re all convinced that there’s a good and bad way to do things and certain techniques exist which once put into practice, generate profoundly rich results.
It’s quite valid to ponder which medium, platforms, tools and social networks will result in greater benefits for your brand and business. Unfortunately, many miss success employing tactics through mediums that seem to only work for some. There are many tried and tested techniques and reasons for choosing each medium, so why doesn’t it work for so many who try? [Read more…]
Editor’s note: This post was written by Pratik Dholakiya, co-founder & VP of Marketing of E2M and OnlyDesign. He’s passionate about fitness, start-ups, entrepreneurship & all things digital marketing. You can find him on twitter @DholakiyaPratik to discuss on any of these topics.
We are witnessing a new era in branding: the emergence of personal branding as a means of marketing one’s business. You’ve got CEOs of companies trying to establish personal credibility that rubs off on their company’s brand; there are digital marketing managers out there who are trying to come across as authority figures in their niche to market various products and services, and then there are business owners who sometimes have more visibility than their brands, courtesy of personal branding.
A big reason why people want to build a personal brand is that it is seen as yet another way of boosting visibility of a business, albeit in an indirect manner. It is also seen as a great way of adding to the ‘credibility juice’ that surrounds a particular brand. The saying ‘You are known by the company you keep’ explains the use of personal branding best.
By increasing personal credibility, you are essentially trying to enhance the trustworthiness of your brand by association. And it is working. Forbes has a nice article that serves as a guide to building your personal brand. It talks about the importance of building a personal brand and how you can go about creating an effective one.
One of the better ways of marketing yourself is publishing content on your own blog or on somebody else’s blog/website . It’s a tactic that is devoid of any complication. All you need to do is create useful content and find a home for it. [Read more…]