Landing pages are designed to engage, convince, and convert users. The purpose is to make website visitors paying customers. Unfortunately, very few brands actually do an efficient job of developing high-converting landing pages. Instead, they’re unknowingly throwing money down the drain by paying to send traffic to pages that aren’t properly developed or formatted. [Read more…]
Archives for February 2016
Usually setting up the blog is easy; with so many website builders out there that make the web design a breeze, and so many all-inclusive hosting options that make the task of finding a great package that works for you hassle free, the startup really is the easy part. The hard section comes in maintaining your blog after you have launched it. Not only do you need to find a way to beat procrastination and write productively, so that you can stick to a consistent publishing schedule, but you also need to find ways to stay relevant and offer valuable content that people actually want to engage with. Enter content marketing. [Read more…]
As a blogger, social media is probably the most effective channel for reaching a larger audience. Truth be told, optimising for search engine traffic is not the easiest and cheapest thing to do, especially for new blogs. Websites take weeks to be indexed for new search terms – let alone reach page one where all the traffic is. But through social media, you can dramatically increase your blog’s visibility and get significantly quicker results. [Read more…]
Editor’s note: This post was written by Aby League. She is a researcher and has a Bachelor’s Degree in Biology. She is currently taking her Master’s while working as a freelance writer. She is also an innovator and technology enthusiast. Find her on Facebook, Twitter, and Google Plus.
You know what’s even more painful than being “friend-zoned?” It’s being “seen-zoned.” At least, in the former you know where you stand. You are a friend and nothing more. But when you are just being seen-zoned, it makes you a little paranoid. You begin to think: what could he or she be thinking about me? As much as this is a complicated stage with regard to human relationships, so is being seen-zoned a problematic phase in content marketing. [Read more…]
Small business blogging is very challenging. Sometimes it can feel as if you’re putting in a lot of work and nobody is actually reading or using your content. However, you have to remember that you’re building a blog with long-term goals in mind. Not only are you directly targeting your customers, but you’re also aiming for an enhanced position in the eyes of the search engines. [Read more…]
WWE has a special place in the hearts of a lot of people in spite of probably even more people not caring about it. The past couple of days has shown, however, just how popular WWE still is.
A couple of years ago, Shane McMahon, son of WWE owner Vince McMahon went his own way, naturally causing a ruckus. So when the announcement that the wayward son is coming back made the rounds, fans quickly picked up on the scoop. [Read more…]
Content marketing. Social media marketing.
There is so much importance placed on online marketing that it is easy to understand why some bloggers have difficulty navigating these waters. Not to mention the fact that there is a plethora of bloggers.
How do you actually get a chance to get that one “tiny” break that might propel your blog to the front of the pack? (Or at least somewhere in that area.)
One technique that is definitely worth doing: influencer marketing. [Read more…]
Kanye West has never been a very traditional figure, whether in his personal life or his artistic life. Continuing his long string of weird career moves, Kanye became a beggar. He took to Twitter to beg Facebook’s Mark Zuckerberg (ironic, right?) for money. And not just a little money. Kanye begged Zuckerberg for $53 million dollars.
Russia and the United States have found a new battleground: social media. Though the United States is denying the charges, Russia has taken to Twitter to proclaim that the United States has made airstrikes on the city of Aleppo.
As your blog have increasingly become your first point of contact with potential consumers, you might want to look into hiring a professional UX designer to help you set your blog apart. This is because engaging and thought through online user experience could be very crucial to the success of your blog. [Read more…]