Instagram influencer marketing is taking the advertising industry by storm. It is no surprise that Instagram has become one of the fastest growing social media outlets. With more than 100 million users, the end of the growth is nowhere near over. As more features get added and businesses throw their hat into the Instagram ring, the dollar signs keep adding up.
In fact, by this time next year, the amount spent on Instagram Influencer Marketing could reach two billion dollars. Our friends over at MediaKix took a closer look at this whole Instagram influencer phenomenom and what that meant for the future.
From those Instagram influencers that make a little profit off of each post to celebrities that rake in millions to share a certain snapshot, brands are realizing this valuable form of advertising. Companies, such as Target, H&M, Adidas, Samsung, American Express, Toyota, Fairmont and Microsoft, are getting their hands on the profits.
Just take a look at this interesting infographic that takes a look at this billion dollar industry and what it could mean in the future.
While it may look like it is all fun and profits, MediaKix also explains that there are pitfalls to Instagram Influencer marketing, like fake followers and ad fraud.
You can read more about this interesting topic here. What do you think about Instagram influencer marketing?