It’s easy to create a product page. You can use any number of drag and drop site builders and you’ll have a professional looking page in a matter of minutes. But if you want to make your product pages irresistible and high converting, there are some additional actions you’ll have to take. Specifically, you’d do well to try the following:
1. Keep it Spick and Span
KISS is a commonly used acronym in business and web design. And while it usually stands for “Keep it Super Simple” or “Keep it Simple, Stupid,” we’re going to let it stand for something else. In this instance, KISS stands for “Keep it Spick and Span.”
If you were to have access to a portfolio of the highest converting product pages on the web, you’d almost certainly find that these pages are incredibly simple and refined. They feature lots of white space, clean elements, and minimalist user experiences. The product pages on the AYR website – such as this one – are prime examples of what clean design looks like.
2. Try Some Image Overlay Effects
Have you ever visited a website where the image changes when you hover your cursor over it? In web design, this is known as a rollover image effect. When used appropriately, these effects can add a little something extra to a page that might otherwise be too plain.
There are lots of different types of overlay effects. These include overlays where text fades or slides in over the image – such as these. Then there are image hover overlay effects like the ones found on this product page from Estate Diamond Jewelry. These overlays are as much functional as they are aesthetic. By giving visitors another angle of the products, Estate Diamond Jewelry is increasing the chances that they’ll click to learn more.
3. Deliver a Familiar Layout
Ecommerce shoppers like being exposed to unique web experiences, but there’s also value in familiarity. When a customer sees a familiar layout, they’re much more at ease. In this sense, familiar means relatable. It doesn’t mean creating a carbon copy of another page.
Familiar elements include tiled product layout, two- and three-toned color schemes, adequate product details, and customer reviews.
4. Invest in Better Quality Images
Few things matter more to a product page than the images used. If you’re only featuring a single, low-quality image of your product, customers will have a hard time being enticed. However, if you offer multiple high-resolution images, you’re able to give customers a better idea of what they’re purchasing. Product pages from Rent the Runway are great examples.
5. Don’t Try to Do it All
The final piece of advice is to specialize. Don’t try to do it all. If you try to appease every visitor who lands on your product page, you won’t satisfy anyone. Understand who your target audience is and focus on going after them. Your appeal will be narrower, but your conversion rates should be significantly higher.
Make Your Product Pages Irresistible
According to Merriam-Webster, the word irresistible means “impossible to resist.” In other words, it means impossible to withstand the action or effect of something. From a web design and development perspective, an irresistible product page is a page that visitors are unable to escape from before first succumbing to its power and allure. Are your product pages that enticing?
While some ecommerce websites need a total overhaul, many simply need their product pages addressed. If it’s been a while since your product pages have been tweaked and refined, now’s a good time to show them some love and bring them up to the level of “irresistible.”