Youtube sees millions of users a day as consumers flock to the site for pretty much every topic under the son. With such a large audience, Youtube has become the perfect tool for advertisers. Unfortunately, a new study revealed that most advertisers are doing Youtube completely wrong. [Read more…]
Archives for June 2017
Bloggers, like “traditional” journalists, are protected from legal action by a variety of laws. However, they also have unique responsibilities under the law, and not all bloggers are aware of those responsibilities. What does the law require of you, and how can you avoid a lawsuit?
The laws discussed below only apply to bloggers living in the United States. If you’re not a resident of the United States, your own laws may be very different. For example, while the United States permits Holocaust denial and other forms of repugnant speech, the German government is not as lenient.
According to Sherwin Arzani, a civil attorney in Los Angeles, CA, “This doesn’t give you a right to speak without consequence, however. It’s important to remember that this amendment is all about the relationship between citizens and the government: it doesn’t protect you from other citizens.”
White collar crime is a lot more common than you might think. Are you doing what you need to do to protect yourself and your financial assets? A new app could potentially be the answer to prevent you from becoming a victim. [Read more…]
Last year, there were an estimated 34,000 chatbots in existence–most in response to a growing need for automated assistance in customer care. As chatbots evolve to better support business’ needs, Sprout Social is introducing Bot Builder. This new set of tools promises to empower brands to resolve customer issues at a faster rate and offer unique marketing experiences for their customers and followers. [Read more…]
With the help of tools like Google Analytics, it’s now possible to monitor the analytics of any website and marketing campaign thoroughly. Many webmasters around the world believe unique visitors is the only statistic worth considering, however, other important metrics need considering, too.
If you are looking to take your blog to the next level, it’s important these metrics are monitored closely so you know how much more effort you need to put in to get there. The following stats are deemed to be some of the most important when it comes to traffic, customer conversion and sales. [Read more…]
That’s a great-looking blog you have there! It will be a shame if your audience leaves before they can appreciate all your hard work.
If you pay little to no attention to site performance, then they probably will.
According to statistics, 40% of online users will abandon a site if it takes more than 3 seconds. This means nearly half of your prospective leads bounce without giving your content a chance.
Page loading speed also indirectly impacts search engine optimization. Since it is tied significantly to user experience, it can affect certain SEO metrics such as pages per visitor, average time-on-page, bounce rate, and the number of returning users.
Without further ado, below are seven of the best tools you can use to measure the loading speed of your site and determine the best course of action:
In the ever-expanding world of branded content, catering to what your audience wants has never been more important. Space is crowded everywhere you look: Social feeds are flooded with links (and tricky algorithms to boot), influencers are accepting more and more partnerships, and a proliferation of blog content means you better be the best resource for anything you are putting online.
Being a top blogger is no easy task. After all, thought leaders and tastemakers aren’t born overnight; it takes time, persistence, and a heavy dosage of motivation in order to achieve that status and following. While we might think of getting more shares on our blog like a scientific process, there’s a lot of common mistakes people overlook in building their audience. [Read more…]
Today’s marketing world is a competitive one. With new trends, techniques and innovative software popping up every year, sometimes every week, it can be hard to keep pace with evolving technology to keep a business current and relevant.
Many companies start out strong with various marketing strategies that show promise, but over time they fizzle out or fall flat. Evidence shows that email marketing is still one of the most effective channels today. The key is to adapt the email campaign to the customer and increase audience engagement. Big name companies are finding huge success in reaching their target audience by utilizing social media data with techniques such as personalization, automation and dynamic content. [Read more…]
Shopping online can be a nerve-wracking experience these days. Even when you shop with major retailers, the little voice in your head asks whether it’s safe to give out your credit card number. Between hackers stealing passwords and other data breaches, hackers breaking into routers to spy on Wi-Fi networks, and the threat of ransomware, sometimes it just seems safer to forgo the convenience of online shopping and use cash at a brick-and-mortar store.
As an online small-business owner, then, it’s especially important for you to establish trust with your customers and assure them that it is safe to share their personal and payment information with you. As consumers become more savvy about cybersecurity, they will be looking for telltale signs that your business takes security seriously, and if they don’t find them, will most likely take their business elsewhere. Take the time to review your site for these important security reassurances, and make changes where necessary. [Read more…]