Digital marketing has experienced a steady growth over time, but 2016 proved a landmark for this industry – it marked the year when digital marketing spending finally surpassed more traditional marketing approaches, including television. No wonder the field has attracted so many young digital marketers of late!
However, any industry veteran would have been able to vouch for the benefits of digital marketing. Audiences are now consuming more content than ever, making digital marketing a trackable, metrics-driven method to make sure that ad spend is performing properly and at full efficiency.
Digital marketing cannot succeed with a feasible strategy – one that allows offline and online systems to work together for greater efficiency in marketing efforts. And in order to make sure you prepare the perfect strategy, we’ve compiled a list of seven key tactics to make your business more successful. Check them out below:
1- “Fear of Failure is the Mother of Defeat”
Never have these words spoken by Gurbaksh Chahal been truer than in the case of digital marketing. It’s okay for young digital marketers to be afraid of failure, but to let that fear dominate your whole business process can be detrimental.
In his autobiography, The Dream: How I Learned the Risks and Rewards of Entrepreneurship and Made Millions, Chahal, one of the most famous modern entrepreneurs, says the same thing – to be fearless. And why not? Conversion tracking in digital marketing has made it easier than ever before for marketers to see trends within the performance of an ad or page, and make the necessary adjustments.
It also allows you to understand more about your traffic and audience, and helps you measure return on investment (ROI) easily. So, nothing is holding enterprising digital marketers back from following the prospect of early consumption of their content to closed business, understanding more about the cost and time it takes for the business to get new customers.
2- “Content is the atomic particle of all digital marketing”
According to research analyst, Rebecca Lieb, content should be the focus of digital marketing. And that makes sense considering content marketing is more than a decade old. However, that does not mean it lacks in terms of innovation. Lieb says that all content is seminal, and it keeps on changing.
The reason why it continues to get so much attention is because of the growing realization that it matters a lot. Despite the rise of clickbait content, young digital marketers need to focus on quality, shareable content that form dense headlines of valuable content that people wish to share, resulting in more traffic and clicks.
3- “People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.”
This is stated by Malorie Lucich, a spokesperson for Facebook. What this means is that marketing is more personal than ever before. The rise of the business ad platform in Facebook has shown marketers that audience-focused brands get the most attention.
The move towards niche and personalized marketers isn’t accidental; search and social media are becoming very crowded as new advertisers occupy those spaces. So, generic ads and messaging no longer carry the same amount of effectiveness; rather, precise needs have to be addressed in order to get attention.
4- “What you prefer or what your designer prefers doesn’t matter if it’s not getting you conversions”
Naomi Niles is a brand and user experience strategist, and these were her golden words for young digital marketers.
As per her words, conversion is a critical ingredient to your business success, and you need to test out different types of marketing content, pitting them against one another to see what helps raise clickthroughs and sales or lead generation. Also known as conversion optimization, this method adds to Naomi’s words by highlighting the importance of testing and how it ensures ongoing movement towards a higher rate of conversion.
5- “Don’t be afraid to get creative and experiment with your marketing.”
Mike Volpe is a startup executive who believes in creative ways of digital marketing. And you can’t get any more creative right now than live video.
This format has proven to be an entirely novel way for digital marketers and content creators to develop an audience. Live video has an extensive range, from sales pitches to informal Q&As, allowing for a lot of experimentation in your marketing techniques.
6- “The key is, no matter what story you tell, make your buyer the hero”
Spoken by journalist and marketing consultant, Chris Brogan, these words focus on making your customers the priority when it comes to digital marketing. And that is exactly what lead magnet does by offering promotional bonuses to potential customers in exchange for action.
Lead magnets help a cold audience turn into a warm audience quickly as they ask for information. Once a prospect chooses to receive content, they are warmed via value-adds and automated messaging, resulting in higher levels of interest and engagement before your business asks for your customer to make a purchase or take action.
7- “Your website is your greatest asset. More people view your webpages than anything else”
According to the manager of the demand generation team at HubSpot, Amanda Sibley, your website, especially your webpages, is the focus of all the attention.
Currently, ecommerce conversion rates are 67 percent desktop versus 33 percent mobile. This might seem like a loss for mobile, but considering how fast it is rising and how mobile traffic outpaces desktop traffic, mobile-friendly content and layout can work wonders for your digital marketing strategy. This is why you should concentrate on making your site and site content fast loading, easy enough to click through and consume.
These words of wisdom from experts in the industry form the basis of the seven major trends that will bring success to young digital marketers. All they need to do is consider these trends when planning a marketing strategy, and they’ll easily stay ahead of the curve.