As a blogger and/or website owner, it’s your job to make sure that you’re always learning and keeping up with industry trends. Blogs can be major game-changers for businesses of all sizes. They provide a foundation for SEO and also establish leadership in certain areas.
One of the best ways to launch a successful blog is by following the example of industry leaders and corporate giants who have built their reputations by being great at what they do. More often than not, they’ve cultivated a decent-sized audience based on the valuable content they provide.
As blog owners looking for ways to grow, you can learn a lot by tapping into their experiences and knowledge. Examine how they structure their posts, the type of topics they write about, and how they interact with their audience. You’ll likely discover a new stream of inspiration as you go through each blog. With that said, here are 5 corporate blogs in different niches that you can draw inspiration from:
First Round Review (Entrepreneurship)
First Round Review is a knowledge resource center for startups trying to get on their feet. The company behind the blog – First Round – regularly invests in some of the brightest and most creative entrepreneurs in the world. Companies they’ve helped with startup capital include Uber, Koru, and Wikia. As an established thought leaders in the entrepreneur, investment, and startup space, there’s plenty the First Round team can offer their audience.
The First Round Review blog features articles from innovators, thinkers, and industry leaders who talk about their personal experiences and give advice about entrepreneurship and business. Whether it be tips on how to get started, marketing advice, or even management tidbits, you’ll find treasure trove full of useful information here.
AIS Media (SEO)
The chances of your blog succeeding without SEO are unlikely. If content is king, SEO is the crown that holds the power. However, SEO best practices are continually changing as search engine algorithms evolve. The AIS SEO company blog is your ticket to staying up-to-date on all things SEO.
AIS Media publishes comprehensive posts for to help educate visitors on SEO trends. You can find almost anything about the subject here, and if you don’t, you can always leave them a comment and they’ll help out. This is a great example of learning more about how corporate blogs interact with their visitors.
Influence & Co. (Marketing)
Marketing has is now more content-based than ever before. Your target customer is out there looking for information, and you can’t reach them without giving them what they want. Influence & Co. has a great blog that can teach you how to do this.
Influence & Co. is a content creation and distribution company. Their blog covers every aspect of content marketing, from developing ideas to brand creation and lead generation. You’ll discover chockful of thought-provoking white papers and guides on various marketing topics that will change and influence how you view content marketing.
Blogging is about so much more than promoting your product. It’s about connecting with people. People want information, not sales pitch after sales pitch. Even if some of your blogs are informative, they might get lost in the promotional content if you’re trying too hard to peddle products and services.
Dell thinks outside the box. Their landing page contains links to multiple types of blogs, including topics on investor relations, strategic insights and news and product updates. With this unique setup, visitors can quickly locate the type of content they want.
Squarespace (Web Design)
Whether your blog is in the web design niche or you just want a blog that’s designed really well, taking a look at web design blogs can be highly beneficial. One of the primary reasons that corporate blogs sometimes fail is that they don’t pay enough attention to aesthetics. The best way to attract users is to provide them with an attractive and user-friendly experience. The Squarespace blog does this perfectly, and there’s plenty to learn from it.
The first thing you’ll notice about the blog is that the content just pops. The design details are elegant, and the content is relevant and informative. The blog provides a mix of company updates, such as new features of changes to the platform, and design tips. A quick run-through of posts, and you’ll see they do a great job of mixing the two without being too promotional.