Blogs on their own are a great way to curate a customer base and get people interested in your company. However, once you capture their attention, are you fully monetizing it? If you don’t have an e-commerce section on your site, then the answer is no. You can find plenty of reasons to integrate an e-commerce platform with your blog, such as the five below.
Establish a Large Customer Base
Brick-and-mortar stores are a good way to break into the commerce business. However, these business types limit you in that only people in your area will be able to shop from you. Additionally, you may struggle to get recognition for your business in the community.
Luckily, an e-commerce store can flourish, especially if it’s a part of your blog. This association will increase its ranking in search engines, making it a top result when people are searching for similar products. Best of all, people from across the country can order your products without hesitation.
Reduce Operating Costs
Operating a physical location can strain your operating budget. You have to maintain a building, hire staff to interact with customers, and support bathrooms and a parking area. With an e-commerce store, however, all you need is a warehouse and a few workers to fulfill orders. You can automate the rest of the sales process, leaving you free to manage other aspects of your business.
Offer More Deals and Sales
Creating coupons for your e-commerce site takes only a few clicks of a mouse. Then, you can promote deals on your blog to get more attention. This activity attracts new buyers who love browsing the web for the best deals, and they’ll be more inclined to share your site with fellow deal seekers.
Target Interested Consumers
If you sell a niche product, such as 3D printing software, placing an ad in your local newspaper probably won’t do much good. Can you guarantee that enough people will get interested in 3D printing to visit your business? Having an e-commerce site on your blog allows you to target your advertisements only to consumers who would be interested in seeing them.
Stay Open 24/7
Not everyone thrives on a 9 to 5 schedule. Instead, people may want to do their shopping after they have completed work for the day. With an e-commerce store, you can stay open throughout the day and night. People can browse your products when they feel like it and make a purchase at 3 a.m. if the time suits them. In fact, 33 percent of online sales in the United Kingdom happen after 6 p.m.
If you are successful in your e-commerce venture, make sure you’re prepared to fulfill an influx of orders. You may need to hire more warehouse workers, invest in smart shipping tools, and rent skid steers and other warehouse equipment to keep your space organized. With a skid steer loader, you’ll be able to move heavy pallets with ease.
Think carefully about adding an e-commerce section to your blog. Some effort on your part can help you become a top seller in your niche market.