Travel blogging seems like a dream come true for those who love both sightseeing and writing. They effectively marry their two passions while taking tax-exempt trips all over the world.
Unfortunately, this isn’t a recipe for instant success. All travel blogs don’t magically get heavy traffic. You’ll spend ample time and money on your blog creation and adventures, but no one but your friends and family seem to care. Why is that the case?
You’re more than likely making a few classic, but detrimental mistakes. Here are some of the reasons your blog is failing.
1. Fluffy Content
If people wanted a brief, basic understanding of what it’s like to visit a certain destination, they would read reviews on TripAdvisor. People read your blog because they expect an insider’s detailed perception on an adventure.
Here’s an example of an in-depth blog post for the travel site MedCruiseGuide.com. It points out just about everything there is to do in Rome so that visitors won’t run out of ideas. This is the kind of content that will get repeat hits and subscribers.
2. Too Frequent Posting
Statistics for other blog niches will advise posting frequently to maintain subscribers, but travel blogs operate a little differently. If you’re posting three-five times per week, your followers, who are also following other travel bloggers, can’t keep up with all your posts. It’s better to limit your publications to once or twice a week so that they have something to look forward to without overwhelming options.
3. Not Scoping the Competition
Do you subscribe to other travel blogs? If not, you’re foregoing the opportunity to better understand the market and your target audience. Follow blogs with similar topics as your own to compare content.
Also, subscribe to top travel blogs, and attempt to mimic their success. Noteworthy blogs include:
- Travels of Adam
- Our Awesome Planet
- One Mile at a Time
- Nomadic Matt
- View from the Wing
- Johnny Jet
- Two Monkeys Travel Group
- The Poor Traveler
Reading these blogs regularly will offer a different perspectives on successful travel blogs and help your own blog.
4. Leaving Out Listicles
Titles with numbers tend to catch attention. Listicles have long been one of the best formats for blogs, especially those in the travel sector. When you present a list, it tells the reader that your blog post will be delivered in easily digestible parts.
Every post you write doesn’t have to be a listicle, but a few catchy lists in your repertoire will attract plenty of attention and encourage shares.
5. Failing to Be Personable
Unfortunately, blogs can be downright boring sometimes. User experience is everything for your blog, and if you can’t offer a personable, entertaining experience, it’s no wonder that you can’t maintain a good following.
A good blog should include a little personality. Bring a unique spin to the content that keeps readers interested and lets you stand out. Bestselling author and blogger Nomadic Matt, for example, shares personalized examples and phrases to capture his readers’ interest.
In this article about French castles, for example, he punctuates each section with personal anecdotes to help the content stick in the reader’s mind. This is a tactic that any good travel blogger will also employ.
6. No Social Connection
If you want people to like you in real life, spend some time with them. If you want people to like you online, go on social media. About 74 percent of internet users check a social networking account at least weekly, and it’s the number one online activity.
Don’t miss out on the time your audience spends on social media. At the very least, create a Facebook, Instagram, and Twitter account to keep people apprised of your adventures. In addition to sharing your blog posts, update readers with tidbits about your life and micro-travels.
7. You Ignore SEO
It’s not enough to optimize your blog for SEO, throw in a few keywords, and hope for the best. The vast majority of bloggers don’t develop a strong following and monetizing blog by simply leaning back and letting the internet discover them.
Research and develop long tail keywords to bring organic search traffic your way. Make deals with other bloggers to build credible links across the internet and increase your connections. Greater online visibility is crucial for building a good following.
8. The Design is Terrible
Your blog design is usually something readers notice subconsciously, but it can make all the difference in their approval ratings. The design must be responsive, simple to navigate, easy to read, and attractive. Anything less will significantly decrease interest in your blog’s traffic.
Invest in a website design for higher approval ratings. You might contract a website designer or simply use a different template. Something as small as changing the font on your blog can have a profound impact on your blog traffic.