“67% of the typical B2B buyer’s journey is now done digitally, and 9 out of 10 B2B buyers say online content has a moderate to major effect on their purchasing decisions.” – Lenati
Those are huge numbers, proving beyond a doubt that writing excellent content for your blog can bring you more clients and more sales. However, when writing blog posts, you have to get your tone and style right, or noone will bother to read them.
Related reading: Best Writing Tips for Beginning Bloggers
With written content, your customers can’t see your body language or your expression. They can’t hear the smile in your voice, or how passionate you sound when you talk about your business.
With content, the only way you can put across who you are, what your business stands for and what it’s like to work with you is to use the right tone of voice.What is your writing style? Does it impact your blog? Click To Tweet