Now the world’s second largest search engine, YouTube processes a staggering 3 billion searches a month. As such, it has become an indispensable element to any SEO campaign. The sad reality today, however, is that many digital marketers fail to recognise the SEO potential of YouTube and treat it like any other social media site.
As video continues its steady rise to online dominance, digital marketers will need to start expanding their view of search engine optimisation. Many marketers optimise their content solely for traditional search engines such as Google, Yahoo and Bing. What many fail to recognise is that YouTube SEO can improve your search traffic far more than the likes of Bing and Yahoo.
If you use video as part of your marketing strategy, simply optimizing your content for YouTube can be one of the most effective and easiest ways to gain more search traffic and improve your video marketing ROI.
These days simply uploading a video and sharing it with your audience, won’t guarantee you views unless you have a large following and a flawless SEO strategy. Taking the time to master a few video SEO tricks will enable you to improve your search rankings, thereby increasing your views and your search traffic.
The team at One Productions have produced a highly useful infographic which outlines a few basic yet effective SEO tactics that can be used to optimize video content. Similarly to regular SEO, the impact of video SEO is typically cumulative – in other words, the more you do, the better your results will be.
Read the below infographic for more information about improving your video search rankings on YouTube.