Links are one of the primary factors used by major search engines including Google to rank website and pages. This simply indicates that if you want to rank better in Google, then you must follow result-driven link building tactics for your website or blog.
Link building is such an important thing.
You want more links, and yet it’s not so easy to get.
We all want more and more inbound links to create better search ranking for our website or blog. We need links to achieve consistent growth of website organic traffic. We need links to create better domain authority. We need good links to generate better revenue.
There is so much information about the link building and you need to find the most relevant tactics to build a sure shot link building strategy.
So, we decided to write a comprehensive post to help you with the result-driven practices of link building for your website.
Why you need a link building strategy for your website
Creating quality content is the best way to get better inbound links to a website.
Backlinks create a big impact on a website’s prominence in search engine results. Hence, there are many bad practices used by some website owners to gain backlinks such as link exchange networks, purchasing/selling backlinks, etc. These types of practices are not recommended by the search engines and results in deindexing and penalties by Google and other search engines.
Backlinks are required to create a huge impact on a website’s prominence in search engine results.
Use a backlink checker tool to know and
Best ways to get high-quality backlinks in 2019
Getting high-quality backlinks is one of the oldest and most effective SEO strategies.
The quality of links
All the major search engines including Google view each link to your website as a vote of confidence in the quality of your content. You must be offering something in value to make another site willing to cite you as a source and direct the users away from their own site in favour of one of your pages.
Backlinko founder Brian Dean shows a simple formula to build high quality backlinks for your website in 2019, which says:
Great Content + Targeted Outreach + Added Value = Links
Following are the smartest ways to gain high-quality links to your website or blog to make a higher search visibility to gain massive online traffic through organic search.
- Publish extensive content
Content is the key element of your SEO strategy for pushing your website to the top of the search engines. A well written and informative blog post is awesome.
Usually a blog post that provide actionable tips and stepwise guide helps other to learn from your advice.
In addition, try to write a comprehensive post with over 1,000+ words as studies show that the content with 1,000+ words tends to get more shares and backlinks.
For creating a complete and extensive guide you can give links to the most credible tools or websites for their research. And you can get a
Developing long form content, creating tutorials, writing case studies, and providing reviews for others are the best form of actionable content that gives better results in search ranking with high quality backlinks.
The quality content on your website is like a fine ship which transport your message to a great distance to the wider target audience and act as a vessel for your logical explanations and interactions.
ata-driven content generates 283% more backlinks than content that isn’t data-driven.
Invest your time and effort to create data driven and high-quality content.
Your success in quality link building depends upon two factors – how well you research and
- Broken link building
Every link on a website linked to another webpage online and some of these gets eventually broke or shows a page that no longer exists. Even the most popular or trustworthy websites suffer from broken links.
When a user clicks on the broken link and landed on a 404-error page telling that the page no longer exists. It provides a poor user experience and user quickly switch to other sites. Also, broken links makes it difficult for search engines to crawl such a page and indexing your website.
Broken link building provides a fix to it! It is a great way to build valuable links on your website.
The process involves a simple strategy- find the pages with broken links and tell them by offering a chance to replace it with your valuable content with a valid link. Use a broken link recovery tool to find broken links opportunities.
The content, of course, will be on your website. Make sure you have a rock-solid content on your website.
In this strategy everyone wins- the site owner will have lesser broken links and the visitors will see more updated content and fewer 404 error pages. And you will get a quality backlink.
There are some useful tools that can help you in finding the most relevant topic in your industry or niche. Use this tool to find popular content written by a specific writer or a keyword in your niche.
Place a keyword or writer’s name in the search bar to discover the most popular content for the given topic.
Here you’ll get an opportunity to place a link on the content that has been already created rather than creating a new content. You just need to find broken links to avail such link building opportunity. Draft an email and tell the site owner that their content is linking to a dead resource and offer your own content to replace it.
That’s how you can simply ask for a backlink in return for the help.
- Guest blogging
Guest posting is one of the most popular link building methods. It’s a win-win for both sites- one gets quality links and the other gets free high-quality content to share with their audience.
The links can be placed in the author bio section or you can place them in between the content wherever it is relevant.
However, advanced guest posting technique is required to build quality backlinks as Google has warned against low quality guest posting.
Make sure to write for only trustworthy and relevant sites. To find a high quality and niche-relevant guest posting opportunity, you can start searching the following search strings in Google search:
Here are a few of the most effective search strings:
- “Keyword” + “guest post”
- “keyword+ “write for us”
And you’ll get these results quickly:
Now, its seems easy and you need to rectify the most relevant platform that allows guest posting on a similar topic that you cover on your blog or website.
- “keyword” + “This post was written by”
- “guest post guidelines”
- “guest blog guidelines”
- Google Blog Search
Head toward Twitter and enter a board search string to find guest-post opportunities.
Also, you can use BuzzSumo to find more guest post opportunities. The tool helps you in finding guest post opportunities by
The tool will also show you backlinks on a post on a website along with total shares. If you write a guest for popular A-listing blog, you’ll get huge traffic to your website along with big shares and mentions to your guest post. Isn’t it awesome?
Pick a target topic and search for the people and platform with most shares of the topic. From here you’ll get an idea about whether to write on a topic or not. Also, it gives you an insight about content popularity. You’ll get a list of people sharing the similar post on their social channels. Create a list of these people and start approaching them to share once your post is ready.
Conducting industry experts interviews is a great way to include influencers in
Publishing expert’s interview on you blog opens an opportunity to leverage the existing following and your readers will get some unique and expert opinions (Questions-Answers) that they can easily trust.
Try social media to reach influencers for the interview or you can create a clear, concise and personalized email to reach the key influencers in your industry.
If you have created some similar interviews in the past, then you must include the links in your email or message so that the person can get an actual idea what the interview is going to be like.
Study the previous interviews of the person so that you can ask new and related questions. Prepare all the questions for your interview and make sure that your audience will learn something new, that’s the main agenda.
Email all those websites with proven track records of sharing interviews on similar subject and ask them to check it out. Ask people to share the interview on their social channels as well.
If the interview is a video, make sure you’ll share the link or code at the end of the video, with a request to share.
Don’t forget to leverage your relationship with fellow industry experts to gain shares, mentions, and links.
That’s how interviewing experts or influencers of your industry can generate more useful links to your website.
Are you producing good quality content and still not getting much organic traffic?
While SEO has evolved over the years, but backlinks remains one of the most important SEO raking factors for your website or blog.
Infographics are easy to digest, fun to share, and extremely engaging. A beautifully crafted, easy-to-navigate, and well-researched informative infographic is what you require to gain more backlinks and search traffic to your website.
Creating an infographic involves a process of brainstorming to decide the best topic that is a good fit for the infographic. Then you need to create good and catchy copies and easy to analyse graphics for the infographic. Make sure that your infographic should not have more than 7-10 data points.
Don’t forget to add embed code at the bottom of your infographic, so that interested people can share it on their blog or website by copying and pasting the code.
Also, place your logo on the infographics and provide all the social icons to make it easy for sharing on the social networks.
After publishing your infographic on your website, it’s time to start outreaching with a small descriptive short blog. Create a list of related influencers and publishers who would love to share it on their site. Make sure to share the infographic and mentions on your social channels when gets published on any influencer’s blog or publisher’s website.
WebbyMonks created a visually attractive, data-centric infographic that holds values for readers and you can see over the time it has gained many inbound links and huge search traffic to the website.
Strategically place your information with proper space around the text to make it look good. Creating beautifully crafted data-centric visual content. It is one of the best proven method to create content that attracts lots of backlinks and attract more and more users to your website or blog.
- News Syndication Networks
Quality links cannot be gained through link exchange, buying links, private blog networks, commenting, paid native networks and any other procedure or technique you may have encountered.
The best way to generate high-authority links is by creating valuable content that is interesting, relevant, helpful and newsworthy. If your content is worth sharing to a news publisher who will want to write about the content themselves, then you should consider following three things to make the success counted.
- Develop data-driven newsworthy content
- Understand properly who to pitch for natural syndication
- Write an effective pitch
If your content gets picked up by any news site, then you will be able to enjoy widespread syndication of your post or story nearly everywhere. Finally, you’ll be able to generate good quality backlinks and tons of traffic to your website.
- Network Online
In this modern time, online networking is the key to business success. Website like LinkedIn, Facebook, and Twitter presents immense opportunities to get in touch with leading influencers in your industry.
Join influencer’s groups and invite them to join your professional network. These online networking channels gives you opportunities to build strong and close relationship with the leading professionals of your industry.
Once you’ll be able to cultivate your relationship with these industry experts and influencers, sooner you’ll be able to catch the fruit of your consistent efforts. From here you can directly pitch about guest post, ask them to share valuable content and convince them to get backlinks from their websites.
Without a doubt, your link-building strategy can sky-rocket if you follow the right people and build good relationship with them. Once you’ve the quality content ready, approach your network and share your content with the right industry experts who will share your content easily.
These are the sustainable link building practices you can apply to attract more quality links to your website in 2019. Just make sure you create quality content that everyone loves to interact and share.
Nick is the head of marketing at WebbyMonks – An agency specialized in white label