With millions of blogs congesting the internet, is there space for another education blog? Education is a growing industry, valued at $1.35 billion in the United States and growing. With advancements in tools for teaching and learning, an education blog that lives and grows with the times will get a warm welcome.
If you’re going to create an education blog, you should consider that the field, like other big industries, is enormous and has various aspects. A good edublog is a rich source of information for everything education-related: news and trends, ideas, tips, experiences, and solutions. You must be creative to stand out and get noticed. Continue reading for more about starting an education blog.
Tips for creating an education blog that will attract followers:
Choose your niche.
Blogging about education in general will be confusing, both for you the blogger and for your audience. Some posts may appeal to a specific audience, but they may not find your other posts interesting. The idea here is to choose your target market and develop your blog to capture their attention so that they read your blog.
Niches in education blogs can be on a school level, such as primary, K-12, vocational, college, or graduate school, or a particular field of study, (i.e., medical and health courses, engineering, tech, etc.) You can also focus on a certain demographic, like parents of schoolchildren, students, teachers or homeschoolers.
Create amazing content.
There are many articles on writing awesome blog posts. A catchy headline and intro, striking pictures, a unique element that are of value for your readers. For education blogs, your content should cover all dimensions of your chosen niche.
Here are some examples:
Write about trends and issues in the industry, innovations and research, and your appropriate personal experiences that the readers can learn from.
Offer workshops for the professional development of teachers.
Write posts that provide tips for making the college admission process easier, applying for student loans, and scholarships a student may apply for.
Give information about standard entrance exams for different levels of education and tips on passing them. Include reputable review centers for SAT, GMAT, and GRE Prep that have proven results.
Share tips on how to compose effective college application essays.
Include a course on college coaching for parents. Parents make up a big audience for education blogs.
Make case studies of proven educational tools using an actual experience and provide data.
Refer to online programs for students who choose to take them.
Promote your content.
Amazing content on your education blog is only good when they are discovered. You have already used all the SEO techniques at hand, but promoting it requires more than that. Here are some promotion strategies to follow:
Send your new posts via email to readers who have opted in. The average email open rate across all industries in 2018 was 24.8%, so check yours to find out if you’re performing around that figure.
Use social media to increase traffic, develop awareness, and promote engagement. What used to take years for a blog to get noticed will only take days if you share your blog posts on Facebook, Twitter, Instagram, LinkedIn, and other social networking sites. The power of social media in blog promotion cannot be overemphasized. It’s great for SEO, you engage with your readers easily and immediately, you increase traffic to your blog, and it’s free.
Link to reputable websites and blogs. Quote an influencer and cite your source.
Join a group of like-minded bloggers who will share your posts or comment on them.
Keep your education blog current.
Keep to a regular blog posting frequency. A doable schedule would be 2x a week, but you can post more often. For periods when you’re not able to post, write ahead of time and schedule for those dates.
Be on the lookout for new developments and trends in the education industry and write about them while they’re fresh.
Write evergreen content. Evergreen content will always be relevant and of value.