Remote working has become somewhat of a buzzword in the blogger community. It throws up images of relaxing in a small café by the beach, tapping away on your laptop and essentially living your best life. But remote working doesn’t necessarily mean tropical climes; as more businesses start to include it as part of their operations. For freelancers like bloggers, this is great news; it really does allow for the flexibility of lifestyle that being curious about the world needs. [Read more…]
Running a blog takes hard work. First you need to create content, then you have to market it, and marketing your blog requires a different strategy than one you’d use for marketing products and services.
Although a blog technically does sell a product — the consumption of content — people won’t buy it on impulse or through persuasion. The only way to get people to consume your content is by hooking them with good content, as paradoxical as that sounds. [Read more…]
As a blogger, it’s tempting to go wide with your audience. Targeting a national, general audience exposes you to a greater number of potential readers, and therefore seems like it gives you better odds of eventual success.
However, if you want to maximize your relevance to local readers, and help your blog stand out from the crowd, it’s a good idea to include location-specific content on a regular basis. [Read more…]
Blogging for business purposes offers many perks. It can increase your credibility, further the reach of your brand, and get you noticed. It’s also great for encouraging customers to make a purchase.
However, prospective buyers often don’t respond well to over-promotional posts. You have to appeal to their purchasing side without overdoing it. This requires a smart balance.
In other words, shoppers like to be told what to do with information presented to them, but they don’t want to feel pushed. They also don’t appreciate poorly written content or blog posts that don’t solve a problem.
You’ll never gain action from your chosen customer base if you don’t create enticing content designed for your ideal customer. If you want to make your blog more appealing, here are some of the tactics the pros use. [Read more…]
If you’re creating a blog with the intention of making money, you might consider creating a business entity for it. Regardless of whether you see this blog as a business or you’re simply monetizing a blog you have a personal interest in, a blog with an income stream attached to it needs to be carefully managed if you’re going to maximize your profitability. [Read more…]
For a beginner blogger, starting is always the hardest part. The fundamental question “What do I blog about” can immobilize you for an indefinite period. If it’s going to be a business blog, the answer is obvious. You sell your brand, identify your target audience, and write relevant posts.
But if it’s a personal undertaking that you want to monetize, blogging mindlessly won’t get you anywhere. You must pick a topic and it must be one that is of interest to you; otherwise, you won’t have the inspiration to blog.
Here are 11 topic ideas for beginner bloggers that have been proven to be hugely successful. Each topic has its own sub-niche that you have the option to focus on. [Read more…]
Sometimes marketing to reach a new audience can feel impossible if your budget is limited. It’s not! There are plenty of ways to reach new readers, invest in advertising, and grow in your niche without laying out a lot of cash. Attracting and appealing to a larger audience is one of the most important things that you can do as blogger because those readers are what will help you increase your budget over time through sales and advertising. [Read more…]
When you’re blogging to share your interests with the world — and maybe make some money — it’s possible that your work will sometimes take center stage. While that’s normal, you want to make sure that it isn’t the normal way of things. It’s essential that your time is balanced between your blog and your family. That way, you still get to spend time with the people you love the most while you do the work you love and publish it for your readers. [Read more…]
Choosing a good domain name is as equally important as choosing a name for your newborn child, if not more so, because, unlike people’s names, you can’t reuse a domain name that’s already taken. You also have to keep in mind that the name you choose will be your brand; thus, it should be catchy and short enough to be memorable, preferably with a top-level domain.
Your domain name can give you a successful online presence or it can bury you in the virtual world. A carefully crafted one can draw traffic to your blog and build your brand. And, like a spouse, it’s something you’ll have to live with. You can change it, if necessary, for compelling reasons but you’ll have to redirect and deal with other consequences. From this perspective, you’ll want the perfect domain name when you launch your blog. [Read more…]