Blogging is extremely important for any content marketing strategy as statistics reveal that 61% of the US consumers have made a purchase after reading a blog post. This happens for all blog topics: toys, mobile phones, computers, cars, equipment, content related to the music industry, and even for houses and land plots. People have a strong tendency to listen to others, always have that in mind when reading something or when you decide to buy something.[Read more…]
These days everybody has a blog. So why shouldn’t law firms? It’s becoming more and more common for businesses of every kind to maintain a blog that keeps readers up to date on industry developments, news about the organization, and general knowledge about the field. Maintaining a quality blog has numerous benefits to law firms in particular. We’ve put together just seven to consider.[Read more…]
Big data is characterized by its velocity, its variety and its volume, meaning big data is a lot of data that comes in fast from many sources. While in the past large companies were the only ones with the resources and the money to maintain data infrastructures large enough to exploit the collection and use of this type of information, with today’s technologies, even small businesses can harness a wealth and breadth of information with little expense and little effort. Big data isn’t just for big businesses anymore; take a look at how your small company can capitalize on big data’s potential:[Read more…]
By now, most people have seen or at least heard about the TV show “Intervention,” in which family members and friends conspire to lure a troubled loved one into getting essential treatment for a longstanding, life-threatening addiction. Sometimes it works. Sometimes it doesn’t.
Well, today we’re going to hold a different kind of intervention: a virtual one to reach out to the many executives out there populating the modern workplace, and who are good or even great at their jobs, yet make the mistake of assuming that their competence extends into the blog writing space. No, this delusion is (obviously) not life threatening. But it does indeed damage a business’s brand, reputation and in the big picture, the bottom line. That leads to budget cuts and job losses.[Read more…]
While every professional is entitled to their own opinion, some blog posts are just plain bad. They don’t perform well, they don’t attract visitors to your site, and they may be actively hurting your business’s reputation. Most businesses that have been blogging for a while will have at least one post that isn’t living up to its potential. The good news is that blogs are not static pages. Professionals can change, rearrange, alter, edit, and delete blog posts with the click of a button. Here, we’ll provide detailed instructions for enhancing bad blog posts and provide advice for businesses looking to improve their content production:[Read more…]
Every profession has its own set of basic necessities. Carpenters need woodworking tools. Rocket scientists need to really know how to use numbers. Bloggers need the Internet for a place to publish their brilliant prose.
But, you need much more than that. If you’re just getting started down the road to becoming a successful blogger, make sure that you meet the following requirements.[Read more…]
The hardest part of any freelancing business is getting more clients. You have a skill and expertise, unfortunately you don’t have enough people to show it to though, and you’re not having the kind of growth you want.
We get it.
When freelancers think of obtaining new clients on social media their minds often drift towards LinkedIn and Facebook. Twitter is a highly underutilized platform for obtaining high-quality clients for your freelancing business, which is being over looked by most freelancers right now.[Read more…]
What Is Influencer Marketing?
Influencer marketing is the strategic process of researching, identifying and engaging with highly influential individuals on social media platforms who create high-impact content about your brand’s products or services. Influencers are trusted figures within their niche community that retain a loyal and engaged following on their social media channels. When they endorse and post content about a product or service, they are seen to possess knowledge and experience about what they are advertising to their followers.[Read more…]
“Blogging is crucial to building your business.” You’ve heard this sentence over and over again and now you have finally decided to start a blog.
Indeed, running a blog can have an incredible impact on your business. As much as 47% of consumers view three to five pieces of content before they actually make a buying decision.[Read more…]