Tools and Resources to Help Create Your Next Content Calendar

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Having a content calendar can be a big help when it comes to leveraging content to drive more traffic and leads to your website. Putting one together can take time and while it’s worth the effort, there are ways to make the process less painful and more efficient.

In this post, we’ll discuss some tools and resources that can help you put together a content calendar, as well as populating it with content that helps you connect with your audience in the right place, at the right time. [Read more…]

What Content Marketers Can Learn from Game of Thrones

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It’s been less than two months since the finale of season 6 of Game of Thrones was aired, and I bet many of you still feel a void in your life. Although there is no lack of TV shows that keep you up at night (Stranger Things, anyone?), Game of Thrones is in a class of its own.

That being said, there’s no argument that, however over-the-top the show may be at times, there are some things that can be translated into real life. And, since we’re all about blogging and content marketing AND Game of Thrones fans, it’s but logical to find the point where the two meet. [Read more…]

Feel Like a Change? Why Not Try the Life of an Expat-preneur?

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I dislike buzzwords as much as the next person (maybe a bit more), but when I heard the word “expat-preneur”, I have to admit that my curiosity was aroused.

Perhaps it’s because of the association I made with moving around from country to country while working. Much like the million-dollar blogger (now, if only I could emulate his success…). [Read more…]

Back to Basics: Blogging and Copyright Infringement

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Anyone who works with content has to take into copyright into consideration. Bloggers, content creators, copywriters, and content marketers all have to refer to and use the work of others. That is all part of the job, and in itself, there is nothing wrong with that.

The problem arises when copyright isn’t respected, whether knowingly or unwittingly.

Sad to say, while the concept of copyright is known to everyone (or at least should be known), there are still numerous cases of infringements. This may stem from lack of knowledge of copyright laws, do it’s important to go back to the basics and look at blog copyright infringement and how you can avoid it. [Read more…]

Are You Paying for the Wrong Traffic?

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Running an effective blog can be tricky. You put your heart and soul into your posts, hit “Publish” and hope that your article will strike a chord.

Sometimes it works and sometimes it doesn’t.

Often, some of your best work goes completely unnoticed. For these articles, paid promotion can be just the nudge your article needs to get the attention it deserves.

However, if you don’t do it right, paid promotion can be a complete waste of money. [Read more…]