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Are You Varying Your Content Enough?

November 15, 2013 by Kelsey Jones

video on blog

 

Blogging is something most people start for fun or to share what they know with others. However, blogging is somewhat of an art, that takes constant variation in care in order to make it successful. One of these variations is the length and type of your blog content.

Your blog posts should go beyond daily posted 300 words; by incorporating infographics, audio and video, and longer, more in-depth posts you will make your blog more entertaining to read. This can increase time spent on your blog and reader retention rate. [Read more…]

Filed Under: Blog Tips Tagged With: audio, in-depth article, Infographics, slidedeck, Video, Vimeo, YouTube

Taking a Collaborative Approach to Writing Marketing Copy

November 13, 2013 by Blog Herald

Taking a Collaborative Approach to Writing Marketing Copy (via 7 Graces of Marketing – Ethical Marketing for Social Entrepr)

Many Internet marketing guerrillas talk about ‘crushing the competition’. But could Collaboration lead to a richer kind of marketing? Part 5 of 6-part series. In the past four articles we’ve been looking at the difference between the ‘old school…


[Read more…]

Filed Under: Blog Tips Tagged With: copywriting

Easy Ways to Make the Most of Your Blog

November 6, 2013 by Blog Herald

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Whether you’re thinking about monetizing a personal blog, you’ve recently been assigned the “blogger” for your company or you just want an avenue to share your insights (and a few more comments to boot), it’s easy to get overwhelmed with blogging. Sure, it’s exciting in the beginning when you’re picking your WordPress theme and drafting your first entry which will surely go viral. Right?

The simple truth is there are so many blogs out there, it’s not as easy as many people think to get a successful one off the ground. However, there are some basics to remember—but so easy to forget. Here are snippets of insight that you may have forgotten, but can quickly boost your readership, comments, likes and shares. [Read more…]

Filed Under: Blog Tips Tagged With: e-boooks, improving your blog

Why Every Blogger Needs Access to a Designer

January 29, 2013 by Adrienne Erin

Lately, there’s been a lot of emphasis on how high-quality blog content is not only more engaging for readers, but it also ranks better in search engines. However, making an impact in the blogging world is about more than just writing posts people want to read. That’s important, but there’s another very important element to consider: design.

Perhaps you’re fortunate enough to have some design expertise under your belt and don’t mind using those skills on your blog. If that situation doesn’t apply, you’ll soon see why it’s such a good idea to hire a designer.

Make Your Blog’s Template Your Own

Think of a template as an expression of your blog’s brand. Although it’s possible to purchase premium templates, wouldn’t you rather have one that’s all your own? A designer can be a great resource and create one that immediately gives readers clues about what to expect when coming to the blog for the first time.

branding-12keys

Templates are also useful if you participate in themed blogging, where the majority of your content relates to a niche topic. Take 12 Keys’ blog, shown above, for example. As a recovery center, their blog reflects the bright and cheerful colors of their logo and their relaxing beachside location. Think about recruiting a designer to help you make small alterations to a template to reflect seasonal changes, as well. [Read more…]

Filed Under: Blog Tips Tagged With: Blog Design, Blogging, branding, Social Media

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