Have you ever read an article on the Internet? Or a social media post? What about an email? Or watched a video shared on Twitter?
These are all examples of content marketing.[Read more…]
A bot is a computer program that simulates communication with a person in a conversational interface. These are of two basic types: those that use Automated Help (AH), like automated phone systems, and those that use Artificial Intelligence (AI), which we’ll focus on in this article.
Thanks to the immense progress in artificial intelligence and mobile, marketers can use chatbots as a powerful and effective tool for enhanced user interaction. In fact, according to research in 2016 by Imperva Incapsula, bots were responsible for generating more than fifty percent of internet traffic, as demonstrated in the graph below.
Chances are that you’ve encountered a meme in one form or the other, even if you’re not aware of it. As a matter of fact, it is nearly impossible to be an Internet user and not know what memes are.
A meme can be a photo, a song, a short video, an animation or a GIF that contains ironic and yet comical messages. The text is used to provide commentary to a picture or any other meme format and the combination of the text and images is what makes a meme funny. Although their main goal is to amuse, memes can be used for a wide array of purposes, including marketing. [Read more…]
Whether you’re a realtor using blogging to further client interest and SEO, or you’re a passionate real estate investor blogging about your feats, having the right tools is essential for success.
Very few people make more than $1,000 a month on their blogs because they don’t fully understand the blogging market. Here are some things that can help you.
Credibility is key for a successful real estate blog, so be as educated as possible. You’re probably well-versed in real estate topics if you’re trying to start a blog, but it doesn’t hurt to research more about your current market. [Read more…]
Instagram marketing is something that many companies think about doing, but which not all businesses jump into. Part of the reason why this is true is simply because they do not know how effective it will be.
However, Instagram can be extremely effective for marketing. In fact, 60 percent of Instagram users find new products on the platform. Also, 80 percent of users follow a business on Instagram.
Statistics like these are very hard to ignore. This is because they demonstrate that Instagram is a crucial marketing channel for businesses that want to get the most out of their digital marketing campaigns.
Here are some great tips on how to use Instagram effectively to market your business. [Read more…]
“Create content that teaches. You can’t give up. You need to be consistently awesome.” – Neil Patel
Whatever the size of your business or whichever sector operate in, crafting a valuable SEO strategy is essential for survival.
It doesn’t matter if you offer the most innovative product or service on the market – if nobody knows you exist, how are you going to develop your brand, let alone make any profit? [Read more…]
There’s a reason it seems like everyone you know has taken up blogging. It’s an effective way to communicate something you care about, it’s a fun way to build community and connect with people who share your perspectives or interests, and it can be an effective business move, whether you use it as content marketing to draw attention to a product or service or collect advertising funds off of the blog itself.
But, while blogging is free and accessible to anyone, there’s a lot to learn. The good news is, whether you blog as a hobby, a supplement to moneymaking activities, or a commercial venture in and of itself, all the skills you learn are not only transferable to other marketplaces and ventures but are also in high demand. Here are five transferable skills that every blogger eventually learns: [Read more…]
In today’s age of information giants (i.e., Facebook and Google) dominating the online advertising, search, and traffic; smart marketers – most especially the content creators – know that they have to build a strong online presence to remain relevant and continually generate revenue from their content.
However, nowadays, this proves to be very difficult as these companies constantly change their algorithms – making a lot of businesses hard to be found. And understandably, lack of online visibility will make it even harder to monetize content. Because of this, creators often find themselves constantly contending with ad blockers and fighting stolen content. Moreover, worse, even the most popular creators on social media receive no rewards for the work they do. [Read more…]
Of the estimated 500 million blogs online, only a handful are generating six- to seven-figure incomes per month. These are the likes of Arianna Huffington, Mike Arrington and Pete Cashmore, in the million-dollar marks, and Pat Flynn of SmartPassiveIncome.com, and Michelle of makingsenseofcents.com, earning over $100,000 a month, to name some.
Most bloggers are not as savvy in blogging or as committed to their blogs, for various reasons. They are not maximizing the potential of their blogs, with too much time and effort gone to waste, or they’re not serious enough, like posting at irregular intervals, or writing articles that do not offer valuable information. If you have a blog but would like extra income from online sources aside from blogging, here are some ways to do it, at your own time and pace: [Read more…]
It’s a very familiar scenario: you enthusiastically launch a business blog and start publishing post after post, but instead of seeing traffic statistics surge, you only hear (virtual) crickets chirping in the distance. What’s the deal?
To start with: you certainly aren’t alone. The vast majority of business blogs — we’re talking 70, 80 or even 90 percent of them — don’t generate much traction. That’s the bad news. The good news is that bringing a dead (or dying) blog back to life is, in most cases, relatively fast, easy and affordable. [Read more…]