Webinars and social media go together like Bonnie and Clyde; a dynamic duo that, when well executed, can catapult a business from bland to booming. Unfortunately, scads of business owners fail to execute a full-scale webinar-boosting plan, brimming with supporting content, compelling adverts, and divine timing. This means that an abundance of webinars end up driving minimal attendance, which reflects poorly on the presenter and their brand – personal or otherwise. [Read more…]
Email marketing and SEO campaigns are often thought of as two separate modalities, but the practices are far more intertwined than you might realize.
In August of 2015, Google received a patent which the company initially applied for in 2012 that allows the search engine to employ the metrics it harvests from Gmail spam filters to improve its search results.
The patent essentially serves as a way for Google to apply negative email indicators derived from its spam data and to impact the rankings of the brands sending low-quality communications. [Read more…]
A product demo video is simple, in theory, but pulling off a successful demo video is more nuanced than you might imagine. While every product is different, there are some key elements that can, universally, make your product video more appealing and more convincing to the masses.
So what are the key features that make a product demo video successful? [Read more…]
Just a day ago, Facebook launched a new video format. Collection is supposed to be the latest e-commerce tool to help the social media giant drive retail sales. [Read more…]