Running an effective blog can be tricky. You put your heart and soul into your posts, hit “Publish” and hope that your article will strike a chord.
Sometimes it works and sometimes it doesn’t.
Often, some of your best work goes completely unnoticed. For these articles, paid promotion can be just the nudge your article needs to get the attention it deserves.
However, if you don’t do it right, paid promotion can be a complete waste of money. [Read more…]
Name one brand that isn’t in social media.
Give up?
That’s because today, when something is not in social media, it probably doesn’t exist. People, events, brands, even government institutions are engaging their followers through social media.
Brands invest in social media marketing because it doesn’t just guarantee awareness or increase profit. Social media gives you a platform to be closer to your followers and ultimately earn their loyalty.
As a blogger, you may not have thought about it, but you need to see what you do as a business. You have to build your brand – if you want to succeed, that is. [Read more…]
