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Ascential rebrands with DesignStudio for global identity

Ascential rebrands with DesignStudio for global identity

Global Ascential Design

Ascential, a UK-based company known for marketing and fintech events, has announced a significant rebrand in partnership with DesignStudio. The move aims to revamp Ascential’s identity, solidifying its position amongst global marketing and fintech leaders.

This collaboration is set to redefine Ascential’s branding, capturing its innovative and forward-thinking essence. The rebranding exercise covers all elements of the business, from the logo to the websites and event materials.

Ascential aims to revolutionize its customer engagement strategies through this partnership, leveraging DesignStudio’s design and branding expertise. This new alliance sparks excitement in both parties, with hopes that the rebranding will kick-start a significant chapter in Ascential’s growth.

The roll-out is expected to happen gradually over the upcoming months, concluding with full integration by the end of this year.

In a strategic decision, Ascential previously divested its digital commerce and product design divisions to focus solely on marketing and fintech events.

Rebranding Ascential: Partnership with DesignStudio

This restructuring is likely to result in improved efficiencies and innovative capabilities for the company.

The revamp sees DesignStudio create a unique brand presence for Ascential, focusing on the concept of ‘the power of convening’. This concept embodies Ascential’s ability to unite stakeholders from different sectors to drive change and impact under its brand umbrella.

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A new logo featuring five flexible arrowheads symbolizes Ascential’s gathering of individuals and ideas. Alongside a unique wordmark and dynamic symbol, the logo asserts a unified visual identity.

The brand’s traditional colors – charcoal, creamy white, and Ascential Yellow – play significant roles throughout the interface. Their careful integration reiterates key elements, guides user attention, and enhances information hierarchies, creating a seamless user experience.

DesignStudio also developed a comprehensive pattern design system, unique typography and illustrations, and integrated two type families, Rando and Yellix, for the brand. As a whole, this rebrand signifies more than just a new look; it embodies Ascential’s commitment to innovation and progress in the global industry.

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