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Daily Video Thoughts: Ryan’s PopCrunch Show

March 11, 2008 by David Peralty

PopCrunch ShowToday, I got to talk to Ryan Caldwell, the Executive Producer of the PopCrunch video show which is switching from a weekly schedule to a daily schedule. While he didn’t have all the information on the logistics, he gave some great insight on the continued development as well as thoughts behind the show.

1.) You have a video production on PopCrunch.com. Can you tell me a little about why you started it and how the format was decided?

I’ve known for quite some time that online success depends on differentiation. I’ve also never been one to back down from tackling competitive niches. When I started working in the celebrity niche, my goal was to differentiate upwards to the top of the figurative niche mountain, with the ultimate goal of being competitive with TMZ and Perez Hilton. As others have noted, those sites are worth millions of dollars. I thought to myself, how can PopCrunch be worth millions of dollars someday?

Video seemed like the clear answer. Create something fun that would make people laugh and you can’t go wrong. Add some quality production value, a great host, and you’ve got something that sets you apart and draws in an audience.

2.) Why are you bumping it up to a daily format? Hasn’t the weekly show been successful enough?

The weekly show has garnered over 1 million views, but we wanted to crank it up a notch and capture the attention of people in Mainstream Media. Our ultimate goal is to build the PopCrunch brand to the point where everyone who cares about celebrities cares about PopCrunch. That wasn’t happening with the weekly show, though the response we were getting was fantastic. On top of this, our viewers were demanding more frequent episodes…so we thought we’d go ahead and deliver. ;)

3.) What kind of costs are associated with producing a weekly show versus a daily show? Do you think you’ll get five times the value out
of the faster releases?

Value is the important word. Our company tracks value not based on direct monetization or even current revenue streams but based on long term equity. So yes, we do believe that we’ll get five times the value in this new format, probably more. Sarah East, the show’s host, is now working on this full time. She’ll now be the face of PopCrunch. She’ll go to events, interview celebrities, do radio, tv and newspaper interviews. The value in having her work on this full time is priceless.

4.) You are an Executive Producer. What are your normal job responsibilities related to that? Didn’t you want to be in the video every day?

My responsibilities involve providing concept and direction, developing show ideas, creating boundaries on acceptable types of content, monetization, distribution and promotion, paying the bills, etc.

5.) If a blogger is looking to produce video, what kind of tips would you have for them?

Develop a concept. The success of a show hinges on your hook. Why are people going to watch this show? It’s not critical that you get everything right from the very beginning, but your central theme, the “reason” for people to watch, needs to be well defined.

6.) If someone said that you are silly for focusing on video due to the fact that search engines currently can’t “read” your content from
the video, what would you say to them? Has that been a concern for you?

I would say this: your mistake is to look only at short term value and short term monetization. Thinking big sometimes requires that you blaze an uncommon path. Video is the future of the ‘net – there’s no question in my mind about that. People use the Internet for 4 main reasons: 1) to socialize 2) to consume news/information 3) to consume visual content and 4) to buy things – it’s my belief that there will be a time when three of those4 elements will be done primarily through the use of video. Like I’ve said recently, there is no reason to expect anything other than a world in which YouTube is the most used, most consumed resource on the planet.

Why? Because the most stimulating of the 5 senses is vision – and because of that, it is the most sought after content medium (there’s a natural explanation for why TV and movie watching have replaced book reading in cultural history).

7.) How many views are your videos averaging and how does that compare to the total readership on PopCrunch?

We’ve had one video hit over 200,000 views and we’ve had some as few as 4,000. It’s not completely predictable. However, I’ve reached the
conclusion that the principles of search apply to both video production and article writing: cover topics that people want to hear about, and more people will consume your content. Our best performing videos tend to cover the hottest cultural icons. Our worst performing videos tend to be the ones that are myopic (narrow niche).

Right now, we get far more pageviews on PopCrunch than we get views of the show, but we expect this to change over time.

8.) You work on so many projects right now, and so how do you find the time to work on all of these projects?

Basically by finding other, quality people who are reliable, passionate and skilled enough that I don’t have to micromanage them. That’s the key in my view. Cheap labor tends not to be reliable, passionate or skilled, though that doesn’t always hold.

9.) Will you continue to be standing behind video for other topics you cover or does the PopCrunch celebrity aspect just work the best for
that medium?

I’ll be starting a new video show on cars (ridelust.com) and on advertising and marketing (adsavvy.org) in the next few months.

If you want to hear more about producing a daily video show like the PopCrunch Show, check out the second episode of the PerfCast where Ryan is interviewed about it by Chris Garrett.

Filed Under: Features

What You Don’t Know About Blogging Can Hurt You

March 11, 2008 by Lorelle VanFossen

Graphic of a to do list for blogs graphic by Lorelle VanFossen copyrightThere are a lot of things you may not know about blogging that can hurt you and your blog.

If you aren’t using keywords to be found, you will not be found.

Your blog is found two ways: search engines and word of mouth. Not link exchanges, advertising, or SEO whizbang gimmicks. If you are not using the words people use to search for your content, you will not be found through search engines.

Avoid pronouns. The “it” will kill you. If you are writing about WordPress, then spell WordPress right and properly, and talk about WordPress Plugins not Plugins, and WordPress Themes not Themes. Find ways of incorporating WordPress into your WordPress blog so it is naturally present. If you are talking about it, and you want people to know about it, then how can they find it if you don’t tell them what it is?

It’s that simple.

If you aren’t writing content worth talking about, you will not be found.

If your content isn’t worth talking about, no one will talk about it.
[Read more…]

Filed Under: Editorial, Features, Guides Tagged With: Blogging, SEO

Blogger Billionaire Mark Cuban Bans Blogging

March 11, 2008 by Andrew G.R.

American billionaire slash entrepreneur slash blogger slash Dallas Mavericks owner has banned full-time bloggers from the NBA teams locker room.

According to Deadspin: “Mark Cuban dislikes bloggers who aren’t him.”

The Dallas Morning News, which employs the only writer that’s been banned so far, claims that the new policy contradicts language on the team’s season media passes. Press are allowed access to all media areas, including locker rooms.

Hmmmm. So is Cuban, who has made millions off of blogging now saying that they are not true media? The new policy banishes writers whose “primary purpose is to blog.”

The banned blogger was booted the same day a story that was critical of the Mavs coach was published.

The NBA, and other sport organizations, should reassess their media plans and make sure they offer consistent access for bloggers and other members of the media.

This story puts the “I” in irony.

Filed Under: News

The Long Tail Applied to Blog Hosting Services

March 10, 2008 by Anne Helmond

The Long Tail is a popular consumer demographic often applied to Internet related business and services. In How Many Blogs Are There? Is Someone Still Counting? I proposed studying blogging demographics based on software platform, country or a combination of both. While looking into the blogging demographics per platform it became clear that there are huge national and local blogospheres. A lot of blogs that write about blogging focus on the major platform WordPress and at the Blog Herald we have readers kindly reminding us that blogging does not equal WordPress.

Point in case is: WordPress.com and Blogger.com are big but national blog hosting services may be even bigger.

[Read more…]

Filed Under: Features Tagged With: Blogging Demographics

Waiting for WordPress 2.5

March 10, 2008 by Lorelle VanFossen

Graphic of Arrow and WordPress logo representing WordPress upgrades copyright Lorelle VanFossenUPDATE: According to Weblog Tools Collection, WordPress 2.5 has been delayed about a week. We’re waiting for confirmation from the developers. The developers are working overtime to ensure it is in top notch shape, so don’t worry. The delay is for our benefit. Be patient. It was originally scheduled for the end of March. I’d rather have the glitches fixed than upgrade twice in the same month. :D


I’ve covered the preflight of WordPress 2.5. I’ve written an article asking you if you are ready for WordPress 2.5, and have given you the tips you need to know to upgrade, and here it is March 10, 2008, at 3:20PM and I’m in San Francisco, the main home for WordPress, only a short distance from Matt Mullenweg’s apartment (he’s in Texas, of course), and I’m waiting for WordPress 2.5 like the rest of you.

I’m really looking forward to the new features and the first attempt to integrate the long awaited Administration Panels. I’m especially eager for the new Media Library and having the ability to upload more than one image at a time. Oh, I’ve missed that feature so much.

I really thought that WordPress.com would have already implemented the new version for testing, but alas, we have seen nothing except a bug in the ability to release future posts not fixed since the criminal activity almost two weeks ago caused some server problems, and today’s announcement of a WordPress.com security vulnerability that only impacts those blogs, not stand alone, full version WordPress blogs.

So maybe the developers are busy addressing that issue before 2 million plus blogs are hacked.

So this is Lorelle doing a little blog toe tapping, waiting for WordPress 2.5.

Any minute now.
[Read more…]

Filed Under: Editorial, Features Tagged With: WordPress

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