"Fake Profile Damage"

Rise in fake social media profiles damages brands

Impact of fake profiles on brand reputation The rise of unauthentic social media accounts continues to pose a significant threat to organizations. This growing issue of counterfeited profiles impersonating well-known figures often…

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"Sustainability Controversy"
Stanford sustainability school’s partner sparks controversy

The Doerr School of Sustainability at Stanford University is facing criticism over its partnership with Brunswick Group, a PR agency known for its ties with oil and gas companies. This has raised…

Meta Transparency
Meta introduces new ad attribution settings for enhanced transparency

In efforts to address overstated performance metrics, Meta recently launched new ad attribution settings. This upgrade allows advertisers to distinguish between all conversions and initial conversions, thereby enhancing transparency in ad performance…

"Promotion Live Mannequin"
Dubai store uses live mannequin for promotion

Manto Bride, a retail outlet based in Dubai, recently used a creative and unconventional promotional strategy that caught everyone’s attention. They had a live model, Angelina, dressed in bridal wear, pose as…

"AI Missteps"
Missteps with AI highlight need for improved regulation

In recent years, artificial intelligence (AI) has emerged as a transformative force for many businesses, streamlining operations, improving decision-making, and enhancing productivity across sectors from healthcare and finance to robotics and e-commerce.…