Remember the News Corp. and NBC Universal alliance that would result into an online video distribution giant company? AOL’s Advertising.com announced that it will be providing advertising management services partner for the company. Under the agreement, Advertising.com will provide comprehensive display and video advertising management and fulfillment for the new video site and for the dedicated video player embedded on that site as well as across its distribution partners. Advertising.com will leverage its Lightningcast video ad serving platform to deliver and manage advertising to support the thousands of hours of full-length programming, movies and clips that will be available across the network.

George Kliavkoff, NBC Universal Chief Digital Officer and interim leader of the newly announced strategic alliance, said, “The cross-platform nature and expansive reach of this new alliance make Advertising.com the right candidate to provide ad management services.”

We’re pleased to assist this groundbreaking new alliance with advertising fulfillment and inventory monetization,” said Lynda Clarizio, president of Advertising.com. “Not only will this new video network offer consumers access to an unprecedented catalog of top-notch programming, it will also provide advertisers with an online opportunity on par with the best in television and movie advertising.”

It seems that the giant is growing each day. I can’t wait to see when it starts to go after each other’s throat against you-know-who.