Last year, there were an estimated 34,000 chatbots in existence–most in response to a growing need for automated assistance in customer care. As chatbots evolve to better support business’ needs, Sprout Social is introducing Bot Builder. This new set of tools promises to empower brands to resolve customer issues at a faster rate and offer unique marketing experiences for their customers and followers. [Read more…]
You’ve followed blogging bibles to the T, from keyword research to creating search optimised content to leveraging existing content on your social channels. You were expecting incoming traffic – you got it! What you weren’t expecting is that high bounce rate and that low average session duration.
Today, it’s no secret that a high-value content driven blog is an indispensable way of voicing your ideas and opinions, establishing authority, attracting a following from social avenues and showing up on search results .
However, getting your voice heard by thousands and then maintaining a blog that gets enough traction is not that easy anymore, is it? [Read more…]
I’ve already written today about Facebook’s new feature that shows you which of your friends might need a helping hand to gain more contacts or keep their profiles updated with photos or content, but apparently there are more disconcerting recommendations going on.
Think of it as the social network equivalent of receiving mail in the post for someone who has died (the exact reason for the problem is a bit different, but the distress is comparable).
The fact is, the algorithms that are supposed to help Facebook provide useful recommendations can only look at previous and current links between people, with no understanding of context.
That’s why Facebook has recommended that some users reconnect with ex-partners, or even with people who have died (presumably the deceased simply have dormant accounts on Facebook now).
Emotionally unsettling to say the least. [Read more…]
An IBM engineer/inventor has added a number of wireless sensors to various appliances and can now be alerted via Twitter if anything isn’t quite right.
Dr Stanford-Clark’s Isle of Wight cottage now has sensors installed that can monitor power and water usage, taps, lighting, even whether mouse traps have been triggered.
He suggested that the systems would help to reduce his carbon footprint and energy bills, saying that costs had already fallen by one-third in the last year. [Read more…]