When considering what goes onto your website, you will invariably be focusing on creating content that is of interest to visitors, making the site attractive, and ensuring that SEO aspects like the right keywords and good quality links are taken care of. In going through all this, you can almost feel embarrassed to talk about something as tawdry as how much your products or services cost.
But let’s not hide from the truth – your website is there to make money for your business, and that means you need customers to be pulling out their credit cards and making a purchase. Sooner or later, you need to tell them how much things cost, and you can only do that by providing a price list. Fail to do so, and potential customers will simply go elsewhere and find an alternative supplier that is more transparent. [Read more…]