Bloggers and marketers often talk about competitor research, but are you doing it regularly?
Are you implementing what you discover? [Read more…]
The 2020 Pandemic Further Boosts Earnings and Influence of Bloggers
The reduction of face-to-face interactions had highlighted the need for digitalization of businesses. People stuck in quarantine took it to the internet for most of their needs – supplies, entertainment, connectivity, and even fitness. This is why blog earnings increased significantly during the pandemic. [Read more…]
Boost the Visibility of Your Blog With In-Person Events
Most bloggers focus on improving the visibility and reach of their blog on blog-adjacent channels. They invest more heavily in strategies like search engine optimization (SEO), social media marketing, and even paid advertising to capitalize on online traffic, or people already interested in their subject. These methods are all valuable, but they can eventually lead you to a plateau. [Read more…]
Why You Need Influencers for Your Brand In 2019
What Is Influencer Marketing?
Influencer marketing is the strategic process of researching, identifying and engaging with highly influential individuals on social media platforms who create high-impact content about your brand’s products or services. Influencers are trusted figures within their niche community that retain a loyal and engaged following on their social media channels. When they endorse and post content about a product or service, they are seen to possess knowledge and experience about what they are advertising to their followers.
[Read more…]9 Great but Lesser-Known Blogs to Follow in 2016 for Marketing Insights and Inspiration
If you are looking for any sort of information nowadays, the first place you will be looking for is the Internet. And it’s really easy to see why, because in addition to the convenience and the speed, the wealth and sheer volume of information online is more than reason enough.
However, because there is so much stuff out there, it also means there is a lot of filler and a lot of junk on any topic, so it can be a bit of challenge to sift through all of that information, especially if you are looking for something really specific.
Blogging and Content Marketing: What is the Relationship?
It is no different when it comes to digital marketing, as marketing blogs are a dime a dozen. Of course, more experienced users know where to look, but if you are just starting out, it can be difficult to find the right sort of information. [Read more…]
