Why You Need Influencers for Your Brand In 2019

by

What Is Influencer Marketing?

Influencer marketing is the strategic process of researching, identifying and engaging with highly influential individuals on social media platforms who create high-impact content about your brand’s products or services. Influencers are trusted figures within their niche community that retain a loyal and engaged following on their social media channels. When they endorse and post content about a product or service, they are seen to possess knowledge and experience about what they are advertising to their followers.

[Read more…]

9 Great but Lesser-Known Blogs to Follow in 2016 for Marketing Insights and Inspiration

by

If you are looking for any sort of information nowadays, the first place you will be looking for is the Internet. And it’s really easy to see why, because in addition to the convenience and the speed, the wealth and sheer volume of information online is more than reason enough.

However, because there is so much stuff out there, it also means there is a lot of filler and a lot of junk on any topic, so it can be a bit of challenge to sift through all of that information, especially if you are looking for something really specific.

Blogging and Content Marketing: What is the Relationship?

It is no different when it comes to digital marketing, as marketing blogs are a dime a dozen. Of course, more experienced users know where to look, but if you are just starting out, it can be difficult to find the right sort of information. [Read more…]

How to Do Influencer Marketing

by

Content marketing. Social media marketing.

There is so much importance placed on online marketing that it is easy to understand why some bloggers have difficulty navigating these waters. Not to mention the fact that there is a plethora of bloggers.

How do you actually get a chance to get that one “tiny” break that might propel your blog to the front of the pack? (Or at least somewhere in that area.)

One technique that is definitely worth doing: influencer marketing. [Read more…]

Eskimo Marketing Goes to the Blogs: Using the Blogosphere to Market Difficult Products

by

It’s not uncommon for it to take time for even good, useful products to click with consumers. Creative marketing can help; however, certain unusual products may make an advertiser’s job difficult. Marketing ice to an Eskimo is a classic example cited in the marketing world to describe the often tricky task of marketing strange, embarrassing, or difficult products. Promoting these products in print and television can sometimes create unique challenges because of the limitations of those traditional media forms, but marketing via blogs can help make the process easier.

A Word on Marketing Difficult Products, in General

Marketing personal hygiene products isn’t easy. Take tampons and sanitary napkins, for example. The traditional approach to marketing feminine hygiene products has been to avoid a real discussion of the product and, instead, to only vaguely allude to helping women deal with “that time of the month.” The same can be said for adult diapers. Advertisements for these protective undergarments generally address the situation from a serious, medical perspective, referring to “incontinence” and “urological problems.” The makers of other embarrassing products, such as erectile dysfunction medication, have taken a similar approach in their television advertisements. These spots don’t mention sex or explain what “erectile dysfunction” is; instead, they often display scenes of older, active couples enjoying the outdoors and refer to the condition in serious, medical terms.   [Read more…]

WTF Blog Clutter: Your Ad Here

by

Is your blog filled with “Your Ad Here” titles with empty space all around it? Honestly, WTF?

As part of our ongoing WTF Blog Design Clutter article series, let’s look at people’s attempt to inspire advertisers on their blog, and where it falls down as a design element.

The empty ad space that sits there with the note “Your Ad Here” isn’t very inviting. In fact, it’s just wasted space. If there are no ads there, then there is a lot of wasted space in your blog’s sidebar. [Read more…]