While attending the How to Hire a Professional Blogger For Your Business session at Blog World Expo, it was very interesting to learn that you have to know your performance numbers and how they work in order to really understand what it takes to make money as a hired blogger.
As part of this series on what you need to know about hiring a professional blogger and being hired, let’s look at what the pros had to say about performance numbers and metrics and what you need to know before you go pro.
Gregory Go of About.com Guide to Online Business made it clear to the crowded room about how the numbers drive payment and drives success when it comes to paying a blogger. “If you are looking to make money blogging for a company or blog network, you have to understand the metrics.”
Gregory listed three key web analytics that should be used to set a price for paying a blogger.
- Consistency – Word Count Metric: Number of posts per week or month published with a minimum word count per post.
- Internal Metrics: Numbers based upon direct interaction and actions such as comment count, feed or newsletter subscribers, and direct sales generated.
- External Metrics: Performance compared to the general Internet/blogosphere metrics. This includes page view counts and referrer or inbound links.
While few pay solely based upon one of these three metrics, most blogs and blog networks compensate bloggers based upon a combination of these numbers. [Read more…]