People love stories. Our brains are wired in a way that makes us think and perceive reality regarding stories. And this is why if you run a company’s blog or promote your customer’s business as an independent blogger, you should tell stories that will set this business apart from boring, faceless competition.
If you want to tell about a business in a way that will make your readers share your post and retell it to their friends, writing about its strong work ethics and mission statement won’t help. A fascinating and unique story will. [Read more…]