The Power of Business Narrative and What It Means for Your Blog

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People love stories. Our brains are wired in a way that makes us think and perceive reality regarding stories. And this is why if you run a company’s blog or promote your customer’s business as an independent blogger, you should tell stories that will set this business apart from boring, faceless competition.

If you want to tell about a business in a way that will make your readers share your post and retell it to their friends, writing about its strong work ethics and mission statement won’t help. A fascinating and unique story will. [Read more…]

Getting the ‘Write’ Tone: Why Writing Style Is So Important for Your Blog

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“67% of the typical B2B buyer’s journey is now done digitally, and 9 out of 10 B2B buyers say online content has a moderate to major effect on their purchasing decisions.” – Lenati

Those are huge numbers, proving beyond a doubt that writing excellent content for your blog can bring you more clients and more sales. However, when writing blog posts, you have to get your tone and style right, or noone will bother to read them.

Related reading: Best Writing Tips for Beginning Bloggers

With written content, your customers can’t see your body language or your expression. They can’t hear the smile in your voice, or how passionate you sound when you talk about your business.

With content, the only way you can put across who you are, what your business stands for and what it’s like to work with you is to use the right tone of voice.

What is your writing style? Does it impact your blog? Click To Tweet

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The Art and Science of Storytelling on the Web

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Editor’s note: This post was written by James E. Hein, a web developer with 10 years of experience. He has immense interest and knowledge in the technology area. He is also working as a strategist in projects related to business and technology. You can follow him on Twitter.

Storytelling is one of the oldest (and most effective) forms of communication. Since the advent of language after signs, storytelling became a part of cultural rituals all around the world. In the olden days, every village and town had its own storytellers who used to entertain the locals with their stories every evening. All they needed to conjure up a story was an idea, a gossip, or a stimulus of any kind, and their imaginations did the rest. The art of storytelling has evolved through the ages, but the basics remain the same. Even today, gossips and rumors lead to the publication of featured lifestyle magazines.

All they needed to conjure up a story was an idea, a gossip, or a stimulus of any kind, and their imaginations did the rest. The art of storytelling has evolved through the ages, but the basics remain the same. Even today, gossips and rumors lead to the publication of featured lifestyle magazines. [Read more…]

6 Simple Steps to Improve Your Writing Skills

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Editor’s note: This post was written by Kelly Smith, who works at CourseFinder, an Australian online education resource. She also provides career advice for students and job seekers and is passionate about the Australian startup scene.

improve your writing skills

Many bloggers find writing intimidating. Even if their idea for a post is great, its execution might not always be easy. The good news is writing skills can be perfected. It takes lots of motivation, discipline and a willingness to learn, but the results can substantially improve your style and help you create more engaging posts. Here are 6 simple steps to set you on the right track to help you improve your writing skills. [Read more…]

The Art of Creative Blog Writing

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Editor’s note: This post was written by Melinda Osteen, a blogger and an editor who features the latest blogging trends in her articles and intends to share her knowledges with young specialists. She works as a writing expert and an editor at Papersgear writing service.

You put a lot of work in promoting your blog. SEO strategies and marketing techniques are an important part of blog maintenance, but technicalities cannot replace state-of-the-art content. Attracting more traffic to your blog is important, but you need to keep those readers coming back by presenting high-quality creative blog content.

creative blog writing

Since the Internet is flooded with all types of content, it’s difficult to stand out with innovation and creativity. Nevertheless, you can’t fight ideas that keep coming out of nowhere. The following blogging tips will help you maintain your creativity on high levels.  [Read more…]

Habits of Prolific Bloggers

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Blogging can be the easiest thing in the world, but it can also be the most frustrating activity; especially when you run out of steam after the first few months of being on a high.

habits of prolific bloggers

Some of you may wonder at how other bloggers seem to continue churning out post after post, seemingly without facing the issue of running out of things to write.

Do you want to be as prolific a blogger as those you admire? It’s not entirely impossible. Form these habits, and you’ll be well on your way to publishing posts constantly without sacrificing the quality of your writing. [Read more…]

Why Writing a Good Outline Matters

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Editor’s note: This post was written by Steve Aedy, a freelance blogger and a content writer at FreshEssays – company that helps with writing and editing issues. Steve is addicted to literature and essay writing, he also likes to craft useful blog posts. You can contact him on G+.

When faced with the task of writing an essay, a blog post, a novel or a story, even the most experienced writer can become overwhelmed with the process of organizing their thoughts into prose. An outline can be a writer’s greatest tool for structuring ideas and arguments, and the better the outline, the easier and more fruitful the writing process.

writing a good outline

There are many benefits to writing a good outline. Here are some of them. [Read more…]

Are You Making These Six Deadly Writing Mistakes?

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Writing Mistakes

No one is perfect, and writing mistakes can number into the hundreds. Even established professionals have their days, and writing is constantly a learning experience. Maybe it’s punctuation, sentence structure or something as little as forgetting to add a comma in a couple places. Unlike our Grammar for Bloggers post, I’m not going to get super technical, and talk about things like pronouns or subject/verb disagreements.

In fact, I’m a walking contradiction, having done horribly in English class all through my school years, yet eventually becoming a writer. Rather than diving into the most basic of writing mistakes, here are six that can have a serious impact on your blog posts:

Writing For Search Engines, Not People

I touched on this topic briefly, and it is one of the easiest ways to kill interest. People can tell when you are forcing out some awkwardly worded, SEO-optimized mess of words. It has been drilled into our heads how important SEO is (which it is), and many take things a bit too far.

You do not need to have eight of the same keyword in a 350 word blog post, or always have the main keyword at the beginning of your title, often churning out yawn-inducing results. While search engines are your friend, they are not your target demographic. [Read more…]

Writing for Top Blogs with Nate Swanner, Editor at Android Authority

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Writing

How did your writing career first get started?

I got started when I left a job I was terribly unhappy at. I was working myself to death, and had no respect or recognition for my efforts. I had no real goal in mind when leaving, other than I wanted to be happy again. I just wanted to live life and not feel beaten down by “the man” all the time! I started writing for a small Android gaming site for fun, and people liked my work. I was doing it for free (which anyone who is serious about blogging or writing should do), and really learning how things worked. From there, I saw that Android Authority was looking for writers. I sent my “elevator pitch” to those who are now my bosses, and the rest is really history at this point. [Read more…]