Relying on low-cost one-off writers or featuring guest contributions will only work for so long. With this strategy, in time, many businesses often find it difficult to establish a clear voice through multiple content creators. This is why many companies look for an in-house blogger to create consistent content that converts.

As an independent blogger, or one looking for a more permanent position, finding the next writing gig can be a big challenge. A strong content marketing strategy can have a great impact on the success of a brand, so it is important that it is crystal clear why your talent is just what a business is looking for. [Read more…]