Blogging has gone beyond the personal level and in recent years, has been embraced by entrepreneurs and even the major companies. For the business folks, having a blog in addition to a website is beneficial to their online presence as it allows them to reach out more to their target audience through updates on their products or services as well as the latest trends in their specific niche.
Companies that don’t have the staff to maintain and write articles for their blogs are now outsourcing to freelancers. Through this method, they avoid the overhead cost and can keep their blogs updated on a regular basis. [Read more…]