Bounces are your biggest enemy in a content marketing campaign. One of your biggest goals is to acquire traffic for your site, but what is that traffic actually for? You want people to stick around, read your material, and eventually convert to generate more revenue for your site. If they get to your blog and then bounce, that visitor is practically worthless to you.
With the help of tools like Google Analytics, it’s now possible to monitor the analytics of any website and marketing campaign thoroughly. Many webmasters around the world believe unique visitors is the only statistic worth considering, however, other important metrics need considering, too.
If you are looking to take your blog to the next level, it’s important these metrics are monitored closely so you know how much more effort you need to put in to get there. The following stats are deemed to be some of the most important when it comes to traffic, customer conversion and sales. [Read more…]