How “Boring Companies” Can Get More Eyes on Their Blog

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Let’s be honest, creativity is one of the most versatile and powerful resources in the universe. It is the origin of all innovation and is one of the few remaining things that machines can’t fully mimic.

From a marketing perspective, creativity has the power to do amazing things. It can transform even the most boring products, services, and companies into something noteworthy and make brands stand above the pack. Take Old Spice for example. The famous deodorant brand spent decades fading into obscurity until they took a drastic new creative direction in 2008. Since then, they have become renowned for their outside-the-box (and honestly quite bizarre) ads and messaging. [Read more…]

Things to Remember Before Starting a Business Blog for Your Client

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In 2018 there is hardly a business out there that doesn’t try to apply content marketing in this or that form in its promotional video campaigns. However, the efficiency of these efforts can vary from outstanding to negligible – and those responsible for it often have little to no idea what causes this or that result. [Read more…]

The Power of Business Narrative and What It Means for Your Blog

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People love stories. Our brains are wired in a way that makes us think and perceive reality regarding stories. And this is why if you run a company’s blog or promote your customer’s business as an independent blogger, you should tell stories that will set this business apart from boring, faceless competition.

If you want to tell about a business in a way that will make your readers share your post and retell it to their friends, writing about its strong work ethics and mission statement won’t help. A fascinating and unique story will. [Read more…]

3 Reasons Why Nobody’s Reading Your Company’s Blog – and How to Fix It

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It’s a very familiar scenario: you enthusiastically launch a business blog and start publishing post after post, but instead of seeing traffic statistics surge, you only hear (virtual) crickets chirping in the distance. What’s the deal?

To start with: you certainly aren’t alone. The vast majority of business blogs — we’re talking 70, 80 or even 90 percent of them — don’t generate much traction. That’s the bad news. The good news is that bringing a dead (or dying) blog back to life is, in most cases, relatively fast, easy and affordable. [Read more…]

How Dedicated Servers Boost the Performance of A Business Blog

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Running a successful blog requires more than just knowing how to write content and how to communicate with your readers. In fact, many successful bloggers might say that the ‘technical part’ of their project probably had a bigger impact on their success compared to the content they provided to their visitors. Regardless what sort of blog you are hosting, there is one thing for certain – as you gain more popularity, you’ll need to revise your hosting plan and consider paying more for better services and hardware resources. But what is the best money can get? The answer to this question is, surprisingly, quite simple – dedicated server hosting. [Read more…]

10 Tips to Humanize Your Company Blog

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The digital arena continues to expand. It’s growing so rapidly that some are worried it may take over jobs and any need for humans in commerce.

Most analysts will say you shouldn’t be worried about robots taking over the world, but businesses are unknowingly allowing automation to remove the human element from many of their activities. This could be your downfall when it comes to customer-focused exchanges. [Read more…]

Cloud-Based Tools to Stake Your Business Blog On

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Businesses that run on the cloud understand the benefits of working remote. Owners don’t have infrastructure, office space, and equipment associated with a business in the strictest sense. But cloud-based tools will help them run their company instead without compromising their performance. Doing this lets them operate their business in its bare essentials so they can maximize their earnings.

The same principles apply to running a business blog. This online activity has been elevated to a marketing tactic due to its ability to reach out to your target audience with ideas shared in your posts. It is also possible to monetize your blog by applying the best practices so you don’t have to work a job at an office.

To get to this stage in your career as a business blogger, you need to hire people who will help realize your dreams for you. You don’t have to make sure your team goes to an office so you can monitor their progress.  Managing writers, designers, programmers, and developers to run your multiple blogs will be difficult, but not impossible thanks to these cloud-based tools.

Time-tracking tool: Toggl

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There are cloud-based time tracking tools that lets your team clock in the time just like they would in an office despite working from a distance. One of these tools is Togglr, a free time tracking online tool that lets them enter the times they’ve worked and the tasks they’ve accomplished during the day.

Once your team members have entered their hours, they can send you a visual report of the tasks they’ve finished during the day, week, or month. They can record their time by visiting the site from your browser or you can download the desktop and mobile app to log in their work hours.

While the app is free for use, it can only accommodate five team members. Purchasing the Pro or Business plan will let you include unlimited members who can record time and send you regular reports, aside from other features.

Project management tool: Asana

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Who’s supposed to write a post to be published later this afternoon? When should the blog redesign be finished? Where are the updated files of the brief provided by the client?

These are some of the questions you’ll be asking yourself without a project management system in place. Asana is a free tool that will help organize your projects, tasks, and members to keep your blogging business running in tip-top shape.

You can create projects and place actionable tasks to be assigned to specific members in your team. You can describe the brief of the tasks at hand and place a deadline on each so team members are aware of what needs to be prioritized. Other features include create visual milestones, receive updates straight to your inbox, and third-part integration, and more.

Online meeting tool: ClickMeeting

Sometimes, you’ll need to gather your team at the same time to discuss plans you have in store with your blog. You will also need to receive updates about the tasks assigned to each on your project management tool. Taking the option of online chat, while free and cost-effective, will take time to finish since typing your message is neither the fastest nor the most efficient way of communication.

For a more dynamic approach, you should go with holding online meetings using ClickMeeting. You can conduct an audio and video conference (if not both) with your team so you can discuss your blogging plans like you would a face-to-face meeting. You can also hold a moderated Q&A session so you can filter out questions from team members to discuss in the public chat. If you have prepared a presentation or want to show whatever’s appearing on your screen, you can enable the full desktop sharing and control to engage your team.

Other features include the ability to record your meetings, meeting room rebranding, and more.

Final thoughts: The cloud-based tools featured above are just the tip of the iceberg when it comes to running your business blog. There are even collaboration tools to help you build a community with your blog. Nonetheless, these should help run your blog efficiently while making the most out of your earnings.

More on cloud-based tools:

4 Key Points on Cloud Computing

Clear Skies Ahead – The Shift to Cloud Computing