Many people go into creating a B2C blog with the wrong idea that it’s a cakewalk.
Now, simply creating a B2C blog – or any other type of blog for that matter – is easy. Building up a following and getting people interested is a completely different ballgame.
Whether it’s a travel blog, food blog, fashion blog, entertainment blog, or anything else, there are a bunch of tasks that may seem mundane, but are absolutely crucial in the infancy stages. [Read more…]
Let’s be honest, creativity is one of the most versatile and powerful resources in the universe. It is the origin of all innovation and is one of the few remaining things that machines can’t fully mimic.
From a marketing perspective, creativity has the power to do amazing things. It can transform even the most boring products, services, and companies into something noteworthy and make brands stand above the pack. Take Old Spice for example. The famous deodorant brand spent decades fading into obscurity until they took a drastic new creative direction in 2008. Since then, they have become renowned for their outside-the-box (and honestly quite bizarre) ads and messaging. [Read more…]
In 2018 there is hardly a business out there that doesn’t try to apply content marketing in this or that form in its promotional video campaigns. However, the efficiency of these efforts can vary from outstanding to negligible – and those responsible for it often have little to no idea what causes this or that result. [Read more…]
People love stories. Our brains are wired in a way that makes us think and perceive reality regarding stories. And this is why if you run a company’s blog or promote your customer’s business as an independent blogger, you should tell stories that will set this business apart from boring, faceless competition.
If you want to tell about a business in a way that will make your readers share your post and retell it to their friends, writing about its strong work ethics and mission statement won’t help. A fascinating and unique story will. [Read more…]
It’s a very familiar scenario: you enthusiastically launch a business blog and start publishing post after post, but instead of seeing traffic statistics surge, you only hear (virtual) crickets chirping in the distance. What’s the deal?
To start with: you certainly aren’t alone. The vast majority of business blogs — we’re talking 70, 80 or even 90 percent of them — don’t generate much traction. That’s the bad news. The good news is that bringing a dead (or dying) blog back to life is, in most cases, relatively fast, easy and affordable. [Read more…]
