The latest research comes from AIIM, which in a survey of nearly 800 people found that over one quarter of 18-30 year-olds thought that Twitter was an important rapid feedback tool for business use. By comparison, just seven per cent of over-45s thought so. [Read more…]
British broadband providers are just one set of users harnessing the immediacy of Twitter to communicate real-time service information and handle customer support queries, according to the Top 10 Broadband web site.
While telephone customer service experiences often leave a lot to be desired, companies that have embraced Twitter conversations are finding themselves more able to deal with issues quickly as they arrive.
The other benefit is that consumers switched on to Twitter may well think to check the official status pages first rather than phoning a dedicated support desk. [Read more…]
Well-known high street furniture store Habitat has issued an apology (via its PR company, via a social media blog) for its misuse of popular hashtags on Twitter over the past few days.
Among fair game for whoever was posting on behalf of @TwitterUK were the hashtags #Iran, #iPhone and #Apple – all completely unrelated to any marketing efforts the retail chain was pushing on the service.
The tweets, which unsurprisingly caused quite a backlash from users, have since been removed. [Read more…]
Do you want to know how to set up, plan, write and promote a business blog, plus create an audience that loves you, with content that keeps people coming back for more?
Social Media is gaining popular attention. It might be because of Ashton and Oprah, it could be because of the economy, but more and more companies and non-profits are enquiring about the subject. The same question comes up in each discussion …
“Does social media work?”
Micro-blogging service Twitter may be the latest rage with celebrities and their followers but it has yet to catch on as a marketing tool for British businesses.
According to the latest web analysis from WebTrends, just two per cent (one in fifty) businesses in the UK are using Twitter for marketing, while six per cent are blogging or podcasting.
Only the likes of direct email marketing, detailed web analytics, traditional online advertising and search optimisation really made the grade, with at least one-third of companies using always or often. [Read more…]
The financial services industry is just one that’s seeing the current and future benefits of Twitter, with the founder of the UK’s IFA Life networking web site warning that financial advisors who don’t use Twitter will miss out on business leads.
@davewiner It’s actually a standing offer to Twitter. $120k for one of the twenty slots. In fact, I’ll pay $250k for two years in advance.
TechCrunch confirmed it with, and got this from Calacanis:
I believe that in five years the top 20 recommend slots will be worth $1m a year each–super bowl commercial level in fact.
. . . this is 100% dead serious. I’m thinking of sending the check today anyway…. if it sits on their desk they might just cash it.
I think this will happen, as I’ve written previously. Calacanis might just speed it up with this little stunt.
In an age of blogging and tweeting, it’s hard to keep a secret.
Though Apple made it quite clear that its latest shareholders meeting was not to be live-blogged, it didn’t stop a couple of shareholders pushing out updates.
According to CNBC, Apple refused to allow journalists to carry in communications devices, thus making live reaction impossible. However, it did manage to run a live-blog of sorts based on the pings of “Cheddarmuff” and “idannyb”. [Read more…]