Facebook has officially become the number one online destination among American’s according to a report released this week by web analytics monitoring firm comScore.
According to the report, Facebook users spent 41.1 million minutes on Facebook in August, while Google logged 39.8 million minutes. Yahoo came in third place, with a still decent 37.7 million minutes spent on site.
Google on the other hand can rest relieved, knowing they passed the 1 billion global users mark in that same month, making them the most popular search destination in the world.
Breaking down “time spent on-site” numbers, Informationweek says:
“Americans spent about 9.9% of their online time visiting Facebook, comScore said, vs. 9.6% of time on Google’s sites, including Gmail, Google search and YouTube. Web surfers in the United States spent approximately 9.1% of their Internet time visiting Yahoo properties”
It should however be noted that their is room for a margin of error considering comScore monitors just 2 million worldwide users and each websites’ servers to reach their number, however comScore is typically a trusted source for such statistcs.
The Facebook uptick in time spent on site comes just a few months (July) after they passed Yahoo as the number 2 destination. [Read more…]