Blogging has long been established as a path to revenue online, whether you’re trying to monetize your blog with advertising, or using a blog to improve your company’s reputation and conversion rate. In any case, if you’ve been relying purely on written content, you’re falling behind the times.

Visual content, and specifically video content, is now king. Not only is visual content easier to consume and retain, it’s also attracting significantly higher demand; it’s estimated that in 2017, video content represented 74 percent of all internet traffic.

So if you already have a blog, and you’re new to the world of video content, what’s the best way to incorporate video into your existing strategy? [Read more…]