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The Must-Have Guide on How to Master SaaS Copywriting

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By 2022, it’s been forecast that businesses will spend over $171 billion on SaaS solutions. That heralds even greater opportunities for SaaS providers, but it also means a surge in competition. 

Nobody goes to the local store to buy SaaS products. We read and research about them online. Therefore, for SaaS providers, your copy is crucial. It creates the vital first impression that dictates whether potentials will convert. 

In this guide, we cover simple steps to unlock the potential of your service, drive sales, and reduce churn. Let’s start by getting to know your users.  [Read more…]

How to Hire the Right Copywriter for Your Blog

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Many business owners may feel tempted to write their own business blog. And, while some business leaders have the time, energy, and the skills needed to do so, a good many more don’t. In fact, a huge number of blogs on the internet are written by professional copywriters. There are a variety of benefits associated with hiring a copywriter to fulfill your blogging needs. However, it’s crucial for business owners to find the right professional for the job. Thankfully, this article will help you accomplish just that: [Read more…]

Why Wasted Words Kill Good Ideas And Cost Sales

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It’s easy to take the nuts and bolts of our communication for granted. We can all talk and read and write, after all. But as soon as we start to put our own ideas out there – making the leap from reader to blogger, or from consumer to persuader – how we communicate starts to matter. Words become tools. To get a grip on what we’re doing with them, we need to dissect the language that we otherwise take for granted. [Read more…]

6 Tips for Writing an Effective Sales Landing Page

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landing page
Whether you’re selling the next big thing or launching a business for the first time, an effective sales landing page can be the difference between stagnation and success. A well-crafted sales landing page explains your product or service in detail and gives your customers an opportunity to make a purchase. To learn how to convert browsers into buyers, read on for some helpful tips on how to get your sales landing page right. [Read more…]