Many business owners may feel tempted to write their own business blog. And, while some business leaders have the time, energy, and the skills needed to do so, a good many more don’t. In fact, a huge number of blogs on the internet are written by professional copywriters. There are a variety of benefits associated with hiring a copywriter to fulfill your blogging needs. However, it’s crucial for business owners to find the right professional for the job. Thankfully, this article will help you accomplish just that: [Read more…]
Have you ever asked yourself if your content sparks interest?
Your copywriting technique is key to keeping your blog engaging to your readers.
Having an audience that is interested and satisfied introduces your blog to a broader audience.
Copywriting is a lot more than using words and having a lot of them.
It’s easy to take the nuts and bolts of our communication for granted. We can all talk and read and write, after all. But as soon as we start to put our own ideas out there – making the leap from reader to blogger, or from consumer to persuader – how we communicate starts to matter. Words become tools. To get a grip on what we’re doing with them, we need to dissect the language that we otherwise take for granted. [Read more…]
Whether you’re selling the next big thing or launching a business for the first time, an effective sales landing page can be the difference between stagnation and success. A well-crafted sales landing page explains your product or service in detail and gives your customers an opportunity to make a purchase. To learn how to convert browsers into buyers, read on for some helpful tips on how to get your sales landing page right. [Read more…]
Taking a Collaborative Approach to Writing Marketing Copy (via 7 Graces of Marketing – Ethical Marketing for Social Entrepr)
Many Internet marketing guerrillas talk about ‘crushing the competition’. But could Collaboration lead to a richer kind of marketing? Part 5 of 6-part series. In the past four articles we’ve been looking at the difference between the ‘old school…