It’s easy to take the nuts and bolts of our communication for granted. We can all talk and read and write, after all. But as soon as we start to put our own ideas out there – making the leap from reader to blogger, or from consumer to persuader – how we communicate starts to matter. Words become tools. To get a grip on what we’re doing with them, we need to dissect the language that we otherwise take for granted. [Read more…]
Whether you’re selling the next big thing or launching a business for the first time, an effective sales landing page can be the difference between stagnation and success. A well-crafted sales landing page explains your product or service in detail and gives your customers an opportunity to make a purchase. To learn how to convert browsers into buyers, read on for some helpful tips on how to get your sales landing page right. [Read more…]
Many Internet marketing guerrillas talk about ‘crushing the competition’. But could Collaboration lead to a richer kind of marketing? Part 5 of 6-part series. In the past four articles we’ve been looking at the difference between the ‘old school…
As a business owner do you understand all this technological terminology? Do you know what SEO stands for or what copywriters do? Do you understand the importance of SEO copywriters when it comes to promoting your business online?
To survive in the current market you probably already know that you have to do it online, almost every home has a computer with internet access, which means that whether they’re looking for a plumber or shopping for groceries, the majority of people will do the searches online. [Read more…]
It took a while but eventually all my SEO friends came around to the idea of blogging. Some might have resisted but nobody can deny that a blog can be a useful tool in your search marketing arsenal. Sometimes surprisingly so. How can bloggers capitalize on this unexpected benefit? [Read more…]
David Ogilvy, in what is perhaps one of history’s greatest understatements, referred to himself plainly as an “advertising man”. The truth is that, in many circles, Ogilvy is though of, even today, as the advertising man, an idol in an industry where egos often run very high.
Though he first retired over thirty years ago, his writings and teachings are still standard reading for college students today. Over the course of his 40-plus year career he helped create many of advertising’s most famous print ads, he founded Ogilvy and Mather, an advertising agency is still thriving today, and he wrote two books that are still relevant today.
Ogilvy was known for his laser-focused efforts on creating ads that “make the cash register ring”. Though his approach was not as “creative” as others in the field, it was very effective. His ads also tended to favor longer body copy, including at least one ad that contained some 10,000 words. In fact, Ogilvy’s first book, “Confessions of an Advertising Man” was originally written as a lengthy piece of direct marketing, mailed out to prospective clients.
Though Ogilvy died in 1999, he left behind a powerful legacy and one that any writer, no matter the field, can glean something from. Even today, in the age of the Internet, his philosophies, Ogivlyisms and rules remain just as effective today as they did forty years ago.
What are some tips Ogilvy has to teach bloggers, here is just a sample. [Read more…]